There is magic in the air, when it’s Diwali. The lights, the colours and the festivities all come together to create something special. Diwali and the months leading up to it have always had a very special place in the hearts of millions across India.
In our latest report “The Experience Economy: Diwali’s New Sparkle” we look at how Indian shoppers spend during the festive season.
To know more about the spending habits of consumers during the festive season, read the full report now!
NOTE: All findings in this report are based on transactions held on the Razorpay platform. All percentages capture growth during the festive season (8 weeks leading up to the day of Diwali) from 2022 to 2023.