I’m rewriting the rules of men’s fashion. Men’s fashion needed a plot twist. Here I am!
— Siddharth Dungarwal, Founder & CEO, Snitch
Did someone snitch to Siddharth Dungarwal that men’s fashion was getting a bit… boring? Because he clearly took the hint and launched Snitch. The fast-fashion men’s brand was born to shake things up, with styles that feel global, bold, and anything but basic. They don’t wait for trends to trickle down. They spot what’s hot, drop fresh fits fast, and keep the modern man looking sharp without overthinking it.
B2B to D2C- A Tongue Twister For You, Master Stroke for Snitch
Snitch started its journey as a B2B brand, supplying fashionable menswear to retailers across India. Founded by Siddharth Dungarwal in 2019, the brand quickly gained recognition for its trendy designs. But when the COVID-19 pandemic hit, Snitch saw an opportunity for change.
The brand pivoted to a direct-to-consumer (D2C) model, moving online and connecting directly with fashion-forward men who craved more options. This shift to e-commerce allowed Snitch to stay connected with its audience, offering fresh styles that felt both global and local, while also expanding its presence through strategically located offline stores.
With Snitch becoming a go-to brand for trendsetters in men’s fashion, it’s no surprise that their stylish designs have caught the attention of international shoppers. As the foot traffic grew, so did the demand for faster, hassle-free checkouts.
Global Payments within India? In Rupees? Yes! Razorpay POS made it happen!
To meet the rising expectations of their international clientele, Snitch turned to Razorpay’s Smart POS solution. Snitch, known for attracting international customers, now also offers Dynamic Currency Conversion, allowing these customers to pay in their own currency, while Snitch receives settlements in INR. The staff appreciates the intuitive user interface, which makes processing payments a breeze.
And with RazorpayX’s Business Banking Suite, they also manage vendor and customer payouts effortlessly, keeping operations seamless end-to-end.
To Sum Up
Snitch’s journey is proof that when bold vision meets the right tech, magic happens. From powering global-style statements to enabling global payments, Razorpay is proud to be part of their growth story.
We’re backing India’s boldest — take a look at how we’re making it happen with other trailblazing brands
