Staying competitive in today’s new business and economic environment requires new strategies. As businesses prepare to bounce back with enthusiasm, they are recognising technology as a critical component of business, and not just a source of cost efficiencies.
On our journey to become India’s leading payments solution provider today, we at Razorpay also witnessed the country’s pandemic-driven digital transformation at close quarters.
Razorpay supported many global and local non-profits during the COVID-19 crisis by extending their reach to an online audience. As per a recent report titled ‘Bridging the Missing Middle: How our MSMEs grew in last 15 months’, Razorpay has helped over 30 Indian non-profits to collect over INR 63 crores in donations between April 2020 and July 2021.
In the same vein, Razorpay is excited to announce a new partnership with AIESEC, an international non-governmental and not-for-profit organization that serves as a global platform for young people to develop their leadership potential through international internships and volunteer opportunities. Since its inception in 1948, the organization has engaged and developed over 1,000,000 young people through conferences, workshops and social events.
Empowering India’s Youth with Razorpay Payment Links
Razorpay’s partnership with the global youth platform acknowledges the impact India’s youth have on helping the country accelerate its digital transformation journey. As a leader in its space, AIESEC works relentlessly to provide 30,000+ experiences every year across the globe. Razorpay is proud to support the organization’s efforts to develop leadership capabilities among young Indians and prepare them for the corporate world.
AIESEC’s India chapter will use Razorpay Payment Links to
- Collect fees by sharing payment links with its event attendees over an SMS, email, messenger, and more.
- Remind customers of upcoming events / payments.
- Give customers the flexibility to initiate the payment process wherever, whenever.
- Reach customers on a platform more comfortable to them, like WhatsApp, thereby increasing conversion rates by almost 9-10%.
- Create and send payment links as well as reminders in bulk.
If your non-profit relies on online fundraising, you will need a payment processor that understands your specific needs to collect donations online. According to analysts, online donations make up about 13% of total fundraising for small to midsized non-profits. So, it’s important to give your online supporters a simple, easy, and secure way to contribute to your cause.
When you use Razorpay’s payment processing solution, you get to keep your transactions and donations seamlessly in sync with your fundraising and donor data.
Related Read: What is a Payment Processor & How Does It Work?