Today, we conducted the second edition of Razorpay’s annual D2C and Retail Summit

This is a sector that caters to millions of online shoppers from the bustling streets of our cities to the quiet lanes of our towns. The D2C market in India is projected to reach over $60 billion by 2027. This is a reflection of the innovation and disruption this sector is known for. 

At Razorpay we work with 6 out of every 10 D2C brands to power their money movement. To truly empower these businesses, we’ve built a holistic ecosystem that addresses every aspect of money movement. We constantly innovated to bring them cutting edge solutions to power the way they accept payments online, offline and to help them pay better – be it their vendors, customers and employees. 

This year, at the D2C and Retail Summit, we’ve unveiled some cutting edge solutions to help businesses solve for this trifecta of money movement. 

Meet Checkout 360: Our Latest and Greatest Way to Turn Browsers into Buyers!

The checkout is the point where all your efforts culminate. From consideration to checkout the journey shoppers are on needs to be seamless, quick and delightful. This is exactly what we’ve achieved with our latest and most advanced checkout solution. Checkout 360 combines a wide range of product features that can elevate your customer’s experience from consideration to post-purchase. 

With Checkout 360, we’ve reimagined how your checkout can be built for joy. 

We are bringing our most powerful features into Checkout360 to be available out of the box for businesses to use. 

Razorpay QuickBuy

With Razorpay QuickBuy, customers can purchase directly from the product page, making checkout 5X faster without manually entering their details.

Razorpay Konnect

With Razorpay Konnect you can run your business on WhatsApp and handle everything from accepting payments, marketing, showcasing your products and even handling customer support. 

Partial COD

And when shopping with new brands, we all prefer COD. We give you the best of both worlds with Partial COD. Customers pay a portion of the amount when placing an order and the rest upon delivery, making it easier for them to manage large purchases and build trust with new merchants.

COD Optimisation

We’ve taken COD Optimisation to the next level. Our Intelligent COD Optimization assesses each order, converting risky ones to prepaid or adding a COD fee. 

Razorpay RTO Protection

And in case your order still gets returned, Razorpay RTO Protection covers shipping costs, reducing return-to-origin losses and keeping you focused on growth.

Retaining and engaging customers doesn’t have to break the bank!

In today’s fiercely competitive, offer-driven market, retaining customers and encouraging repeat visits have become significant challenges for brands. Many businesses end up compromising their profitability in the constant battle to boost customer retention.

Customers today are always on the lookout for discounts and rarely make a return purchase without a deal. This behaviour has led to an increasing shift between brands, driven primarily by the search for better offers, making retention more costly than ever before.

Our innovative Growth Marketing suite is designed to revolutionise how D2C brands think about growth.

  • Our Gift Card Platform takes the hassle out of managing gift cards. It automates everything—from creation to distribution—so businesses can focus more on delighting customers and less on administrative tasks.
  • Offers Engine that empowers businesses to create customised offers tailored to their unique needs.
  • Wallet as a Service that serves as a centralised hub for all customer rewards, simplifying the user experience by consolidating all rewards into a single wallet.

Your Favourite Online Shopping Features, Now Live in Stores

We all love the in-store shopping experience—the joy of seeing and touching products, and getting instant gratification. But often, we end up shopping online because it’s so much easier. Online, you get all the details, payment options, and quick checkouts with minimal effort. 

We’ve made it our mission to bring that same ease to in-store shopping. With our Razorpay POS solutions, we’re making offline shopping smoother and more enjoyable. Rediscover the pleasure of shopping in stores with our innovative technology.

Razorpay A1

Meet the Razorpay A1, our all-in-one POS device designed to keep your business ahead of the curve. As QR codes become as common as credit cards, the A1 is your gateway to embracing the UPI revolution. This device is built to handle a wide range of payment preferences, ensuring you’re ready for today’s tech-savvy Indian consumers.

Razorpay DigiPOS

Imagine transforming every device in your store into a sales machine. With DigiPOS, that’s now a reality. Empower your sales team to manage every aspect of the customer experience, from processing transactions to offering EMI options for new-to-credit customers. DigiPOS integrates smoothly with various financial solutions, driving greater financial inclusion and enhancing the customer journey.

Razorpay Super QR

In a world where UPI dominates digital payments, QR codes have become routine. But we’re shaking things up with Razorpay Super QR. Traditionally, offers, EMI options, and credit benefits were reserved for online transactions. Now, your customers can enjoy these perks right at the point of sale with a simple QR scan. Super QR is set to transform how we view and use QR payments.

Razorpay BillMe

And finally, say goodbye to paper bills and hello to Razorpay BillMe. Our platform converts paper bills into GST-compliant digital invoices, simplifying your operations and boosting compliance. BillMe organises and analyses data from various channels to enhance customer engagement strategies. Use digital invoices to drive retention, boost sales with targeted offers, and seize cross-sell opportunities.

And we’ve changed the way businesses pay! 

With the CFO stack for D2C brands we simplify and streamline – payroll, vendor payouts, and elevate your business banking experience.

  • Salaries often make up a huge chunk of your expenses, and the last thing you need is a payroll system that’s complicated and time-consuming. Over the past 7 years we’ve solved for this with RazorpayX Payroll. This is a fully-automated payroll software with direct salary disbursals and built-in compliance filing, it ensures that payroll is never a pain point again. 
  • And vendor payments can be a full-time job in itself. That’s Source-to-Pay is designed to handle everything from vendor onboarding and management to automated processing and reconciliation.
  • Our world-class API Payouts stack helps you make payouts like rewards, cashbacks, and more, at an incredible scale, delivering customer delight effortlessly. Our bulk payout links feature has enabled large D2C brands to handle COD refunds seamlessly.
  • With Smart Collect, we’ve already simplified the reconciliation of direct-to-bank transfers using unique customer identifiers. Now, with Smart Collect 2.0, we’ve taken it a step further by extending seamless reconciliation to UPI transfers as well.

To Sum Up… 

At Razorpay, we’re dedicated to simplifying money movement for businesses, making accepting and processing payments effortless. With the D2C market in India set to exceed $60 billion by 2027, we’re excited to support you on this journey. 

Our innovations are designed to streamline your financial transactions so you can focus on what you do best. Let us handle the complexities of payments while you drive your business forward and make the world a better place.

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