Mamaearth brings the goodness of nature into every Indian home.
– Ghazal Alagh, Co-Founder & CIO, Mamaearth
From Babycare to Personal Care- Mamaearth Grew!
A common problem Indian parents faced was finding safe and toxin-free baby care products, so two people decided to take matters into their own hands, make safe baby care products and make sure every Indian home can access them.
And with that, Ghazal and Varun Alagh launched Mamaearth—a brand that didn’t just fill a gap, but reshaped how Indian parents (and eventually, just about everyone) approached baby and personal care. They believed that true care comes from nature—and that every Indian household should have access to it.
Initially, they launched baby care products, born out of a personal need to find something safe and toxin-free for their child. Turns out, they weren’t the only ones looking. The demand was real, and so was the love. Mamaearth’s baby care range struck a chord, and people wanted more. So, they delivered—literally.
From the first 6 baby care products, Mamaearth now has 80+ SKUs that cater to babies, moms, dads, pregnant women, skincare lovers, and everyone in between. It’s safe to say that what started with babies grew into a brand for the whole family.
A Brand Built for India, Backed by Razorpay as their Payment Partner
As Mamaearth’s product range grew, so did its audience. And when you’re catering to a wide and evolving customer base, you need a payment partner that not only keeps up but also leads!
That’s where Razorpay came in—not just as a payment gateway, but as a partner that moved in sync with both the brand and its customers. Whether it was the early adoption of payment innovations or scaling infrastructure to support high volumes, Razorpay helped make every checkout smooth for Mamaearth.
One of the biggest shifts came with the launch of RuPay Credit Cards on UPI. Razorpay rolled it out fast, and the impact was immediate—this one channel saw revenue triple in just six months.
Another shift? The steady rise in UPI Credit Line usage. Razorpay tracked the trend early and ensured Mamaearth was ready for it. For Mamaearth, it wasn’t just a new payment option—it was a game-changer. RuPay Credit on UPI grew 3X in just six months. At the same time, UPI Credit Line too has been gaining consistent traction month after month.
While Mamaearth focused on keeping personal care safe and easy, Razorpay did the same for payments—quietly powering every transaction behind the scenes. With Mamaearth, finding safe, toxin-free products for your baby and yourself is a breeze. And with Razorpay’s seamless UPI payments, getting them is just as easy—making every purchase smooth and hassle-free.
