The seed of FNP was sown in 1994 when founder, Vikas Gutgutia, attempted to purchase a bouquet of flowers for his girlfriend’s birthday. But to his dismay, the bouquet he received was a wilted, drooping bunch of blooms. Gutgutia, being the enthusiastic entrepreneur he is, decided to take matters into his own hands to change the floral landscape in India by delivering the freshest and highest quality exotic flowers and gifts, every single time. And so, FNP was born. It has since blossomed into India’s biggest gifting platform, evolving from a single flower store to a multi-category gifting company with a global presence, and outlets spanning over 125 cities in India.
About FNP
With 400+ outlets in more than 125 Indian cities that deliver to 99% pincodes in the country, FNP also has a prominent presence internationally in UAE and Singapore. They offer over 1 lakh products across various categories, such as cakes, flowers, plants, chocolates, and personalized merchandise. From birthdays, anniversaries to festivals like Raksha Bandhan, Diwali and Valentine’s Day, FNP provides gifting solutions for almost every occasion, and receive an average of around 10,000 orders a day.
The Challenge
FNP’s international business accounts for 15% of their overall e-commerce business. As a gifting solutions provider, the festive season is a particularly busy time of year, with Raksha Bandhan being one of the most important festivals in India. Managing a large number of orders, particularly from international customers, can strain payment processing systems and requires efficient transaction management. Anticipating a high volume of international orders during Raksha Bandhan, FNP faced a challenge: how to successfully facilitate the large number of transactions while ensuring security and currency coverage. Fraudulent transactions are a potential risk with any high-volume payment processing system, but they are especially concerning in the international arena, where there are a wider range of payment methods and currencies in play.
The Solution
FNP has been using Razorpay International Payments since 2022 to power their cross-border transactions and solve these challenges. A true passport for any product, Razorpay offers a wide range of payment methods and currencies that facilitates safe and convenient international card payments. Global customers can pay for their orders quickly and easily, in their preferred currency using familiar payment methods like Visa, Mastercard, American Express, Diners Club International, etc. By offering an array of payment options, FNP could boost their conversion rates and transaction success rates with Razorpay International Payments. Secured by a powerful fraud management system like 3D secure (3DS) which uses a smart AI-driven risk engine and address verification system to prevent fraudulent transactions, FNP could now handle the doubling of daily orders due to the festive season of Raksha Bandhan, safely and securely.
Impact
FNP, with Razorpay International Payments, securely processed international payments for over 1 lakh orders with a payment success rate of 80%+. With support for different international currencies in over 20 countries, the top countries ranked by revenue and orders were USA, Canada, Australia, UAE, UK, and Singapore. Razorpay’s robust risk engine and velocity rules ensured that fraudulent transactions didn’t dampen the celebrations. After the Rakhi season, FNP recorded a 20% increase in revenue, with the international business growing at a rate of 20% year on year.
Celebration without Borders
Razorpay International Payments helped FNP make the celebration of unique bonds between brother and sister, borderless. Powering swift and secure payments for their customers across the globe, Razorpay International Payments continue to play an integral part of FNP vision to deliver happiness to their customers, no matter where they are.
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