Winning customer trust is a fairly nuanced and long-term undertaking. New brands need to build trust in order to make a lasting impression on their customers. In India, a recent study highlighted the most popular reason why consumers maintain loyalty with brands. Around 74% of consumers pointed out that a deep ‘personal and emotional’ connection was the reason behind them feeling a sense of loyalty.
So how does an upcoming brand build this connection? Well, once you’ve got their attention, you need to establish trust. Ensuring that your customers trust you is the first step in building deep connections with your customers. Loyal customers who feel a sense of community with a brand are also likely to advocate for your brand and recommend it to friends and family and even shop more. Revenue and conversions are likely to only go up when you establish a trustworthy presence online.
Building trust isn’t something that you achieve overnight. But there are best-practices you can follow to ensure that your business comes across as trustworthy, credible and safe.
How can you build a brand that customers trust?
We’ve put together a few of the most important best practices to keep in mind to boost customer trust.
Let’s take a look!
Be clear with your terms and conditions
Transparency is the cornerstone of trust.
Clearly articulate the terms and conditions that you need customers to follow and be aware of ensuring that customers understand the rules of engagement. For e-commerce brands, this includes shipping details, delivery information, and return and refund policies. If additional charges are to be applied for any of your products or services ensure that your customers are made aware of it so that they can make informed decisions.
Regardless of what category you fall into, for a customer to trust you they need to be treated with a sense of honesty and straightforwardness.
Display contact information
Having an address and a channel to reach out to you in case things don’t go as planned from a customer’s perspective also adds a lot of credibility to your business.
Accessible contact information is more than just details on a webpage; it’s an open invitation. Make it easy for customers to reach out. The availability of easily accessible contact information establishes a direct line of communication and in turn substantially contributes to the perception of transparency.
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Showcase trust seals and certificates
Displaying trust seals and certificates on your website communicates that your business adheres to the industry’s security and quality standards and is endorsed by others. Third-party endorsement badges such as Razorpay’s Trust Badge adds to the credibility of your business. You get to take advantage of gaining trust by association which we covered in depth in another recent blog of ours.
In addition smaller aspects such as whether you use a secured connection for your website also go a long way in gaining customer trust. The “HTTPS” in the URL box along with a padlock, money-back guarantee seals, TLS/SSL certificate etc. all contribute towards greater trustworthiness.
Champion social proof
Customers always want reassurance from their peers.
Showcase social proof on your platforms – positive reviews, testimonials, or logos of brands that use your product/service etc.. This not only validates your brand but also creates a communal sense of trust among potential customers.
If you’ve been in the news display that too on your homepage! Customers feel safer transacting with brands that have already established a relationship with entities that they trust. Positive media coverage significantly increases customer trust!
Prioritize customer support
Exceptional customer service needs to be the norm. Prioritize responsiveness, empathy, and effective issue resolution. This is more than just a transactional interaction; it’s an opportunity to create a lasting impression.
Customers who experience outstanding service are not just resolving an issue; they are building a relationship with your brand. They become repeat customers and vocal advocates, sharing their positive experiences with others. The resonance of exceptional customer service extends far beyond the immediate interaction, forming a narrative of trust and reliability around your brand. It’s a strategic investment that pays dividends in the form of customer loyalty and positive word-of-mouth.
Create customer feedback loops
We’ve all been graced by occasional survey’s from brands we’ve used in the past in our inboxes. But feedback is more than just a survey. Actively seek customer feedback, listen to their opinions, and demonstrate that their input matters.
Establishing customer feedback loops is not just about collecting data; it’s about creating a dialogue. When customers know that their voices are not only heard but valued, it fosters a sense of inclusion, transparency and ultimately trust. Positive feedback reinforces the aspects of your business that customers appreciate, while constructive feedback becomes a roadmap for improvement. It’s a two-way street that not only enhances the customer experience but also shows a commitment to continuous improvement.
Invest in a professional website
And finally, we come to the most important point. A well-designed user experience on your website can instantly reassure first-time customers that they are in safe hands. To elevate your online presence effortlessly, consider utilizing Razorpay Payment Pages, our no-code product designed to professionally showcase your products and offer seamless and secure transactions. .
The best products and the most attractives offers and pricing can be undone by a lackluster website. Investing in a professional, user-friendly website is not an expense; it’s an investment in trust.
Ensure intuitive navigation, clear information architecture, and secure transactions. A professional website isn’t just about flashy visuals; it’s about creating an environment where customers feel confident in exploring and engaging. Invest in your digital storefront, and you’re not just creating a website; you’re building a gateway of trust for your customers.
How Razorpay helps win customer trust for you…
At Razorpay, our commitment to security is unwavering, employing cutting-edge technologies such as advanced data encryption through TLS and SSL protocols. Ensuring end-to-end protection, these protocols are the bedrock of secure online transactions.
Additionally, our PCI-DSS compliance aligns with the highest industry standards, ensuring the utmost security in managing cardholder data. In addition, our 3D Secure Payments, verified by the cardholder’s bank, significantly reduce the risk of online payment fraud, boosting customer data protection, and boost overall confidence in every transaction.
This is why trust is not just a promise; it’s a commitment fortified by cutting-edge technology and stringent security measures, ensuring the safety, security, and seamlessness of every digital payment experience.
Establishing trust for emerging businesses has been challenging. To simplify the process of gaining your customers’ trust, we invite you to join our trusted community. Our platform is equipped with safeguards to guarantee that every business on Razorpay is deemed trustworthy, alleviating any concerns your customers may have.
