About RD Click
When Ratnadeep Retail first opened its doors in 1987, it was just a single supermarket. Fast forward to today, and Ratnadeep has evolved into a grocery retail powerhouse, boasting 150 stores across Karnataka, Telangana, and Andhra Pradesh. The launch of their innovative app, RD Click, allows customers to enjoy the convenience of having groceries delivered straight to their doorsteps. With a vast array of products—from fresh fruits and vegetables to baby care essentials and stationery—RD Click has truly transformed itself over the past 37 years into a beloved household name, revolutionizing the way people shop for groceries.
Navigating the Checkout Lines: Challenges of Rapid Growth
As RD Click scaled its operations, it encountered significant payment challenges that accompanied its impressive growth. With a surge in payment requests flooding their servers, distributing transactions between their two payment gateways and maintaining high success rates became increasingly difficult. Compounding this issue were transactions where payments were deducted from customers but not successfully processed by the payment gateway. This not only risked customer churn and missed revenue opportunities but also threatened to tarnish RD Click’s hard-earned reputation for reliability. Recognizing the urgency of the situation, they sought a robust payment gateway capable of seamlessly handling large transaction volumes while ensuring exceptional uptime and reliability, especially when it came to UPI transactions, which constitute 78% of their total payment volume.
The Produce of Progress
That’s where Razorpay stepped in. Two years ago, RD Click adopted Razorpay Optimizer to tackle their payment challenges and route 100% of their payment traffic through our cutting-edge solution. Here’s how Razorpay Optimizer, India’s first AI-powered infinity router, transformed their payment processing:
- High Throughput Handling: Supported up to 1,000 transactions per second, effectively managing the massive payment volumes flowing through their systems.
- Dynamic Routing: Ensured payments were intelligently directed to the gateway with the highest success rates and uptime in real-time, optimizing transaction efficiency.
- Real-Time Monitoring: Provided 24/7 visibility into payment statuses through a centralised dashboard, allowing RD Click to track successful transactions, settlements, and refunds.
- Reliability and Cost Efficiency: Delivered 99.99% uptime for transaction processing, making cost-effective routing decisions that significantly enhanced their overall payment success rates.
- Robust Payment Gateway: With a strong emphasis on UPI payments, which constitute 78% of their total transactions, Razorpay delivered a solid payment gateway that seamlessly integrated with RD Click’s online and offline sales channels.
With Razorpay, RD Click not only simplified their payment processing but also solidified their reputation for reliability and customer satisfaction.
Stocking the Shelves of Success
Since integrating Razorpay’s solutions, RD Click has seen a remarkable 10% increase in its payment success rate, significantly reducing the number of failed transactions and effectively boosting their transaction success rates to a whopping 90%. Razorpay now manages 95% of RD Click’s payment processing, underscoring the strength of this collaboration. The enhanced operational efficiency has not only solidified RD Click’s reputation for reliability but also reinforced its commitment to providing a seamless shopping experience for its customers.
About Razorpay Optimizer
Razorpay Optimizer is a game-changing solution for businesses seeking to enhance their payment processing capabilities. As India’s first AI/ML-powered Infinity Router, it crunches over 600 million data points, harnessing years of Razorpay’s payments intelligence to achieve unmatched success rates and an impressive 99.99% uptime. Integrated with more than 3 payment gateways and over 100 payment providers, this tool is essential for any business handling high payment traffic and looking to scale efficiently. With its no-code integration, businesses can seamlessly deploy the Optimizer without wasting valuable time. The priority and dynamic routing features not only save money by selecting the most cost-effective routing decisions but also prevent downtimes and revenue loss caused by payment processor failures. By adopting Razorpay Optimizer, businesses can significantly increase operational efficiency, ensuring a smooth payment experience that keeps customers happy and drives growth.
