Since 1963, Nandus has been committed to delivering top-quality, fresh meat straight from farm to fork. As one of India’s pioneers in poultry farming, they’ve spent over 50 years perfecting the art of uncompromising standards for their products. And when it comes to expanding their digital footprint, Nandus knew that a great payment experience is a recipe for success. Partnering with Razorpay has ensured that no payment-related hiccups stand in the way of their customers’ cravings.
The Challenge: Stirring Up a Smooth Digital Experience
As Nandus expanded their digital presence with a new website and mobile app, it needed a payment solution as reliable as their meat. Juggling partnerships with food aggregators and running their own direct-to-consumer platform, they needed a smooth, efficient digital payment system to ensure that customers could order online as easily as they could from their 50+ stores. Also, with an increasing number of customers opting for digital payments, Nandus needed a solution that didn’t just work but worked fast, with no hassle, no waiting, and absolutely no bottlenecks!
Cooking with Razorpay: A Perfect Pairing
Here’s what Nandus has on their payment menu:
- Payment Gateway: Nandus uses Razorpay’s Payment Gateway to power their digital transactions. From Cards to UPI, Razorpay ensures payments are as smooth as Nandus’ customer service. With 65% of transactions happening via UPI and a steadily growing 30% now made through cards, it’s evident that customers love the ease of digital payments as much as they enjoy Nandus’ delicious offerings.
- WhatsApp Payments: Nandus is about to spice things up with Razorpay’s WhatsApp payment ecosystem. This feature is almost ready to go live, bringing an extra dash of convenience for their customers, making it easier than ever to pay for that juicy chicken.
- Subscriptions: Nandus will be rolling out Razorpay’s Subscription feature, ensuring their regulars can set up recurring payments, so they never have to worry about missing out on their favorite meals.
Key Ingredients to Success:
- Seamless Integration: Razorpay’s user-friendly setup and detailed documentation made it a breeze for Nandus to integrate their payment systems. Even better, their team already had experience with Razorpay, ensuring everything ran like a well-oiled machine.
- SR Boosters for Better Results: In the last month alone, Nandus has significantly boosted their payment success using Razorpay’s advanced payment stack features.
They achieved a remarkable 2.40% boost in card success rates through the implementation of advanced card stack features – TokenHQ, Native OTP, and Dynamic Routing. Additionally, they experienced a 3.34% increase in UPI success rates, thanks to features like UPI Switch, UPI Number, and Dynamic QR, empowering Nandus to significantly boost their overall payment success!
- Dashboard Delight: Razorpay’s dashboard is Nandus’ go-to tool for day-to-day operations. Whether it’s reconciliation, monitoring payment failures, or tracking how customers are paying, the dashboard helps Nandus keep things running like clockwork.
- Account Management You Can Count On: Nandus has experienced exceptional support from Razorpay, even during account management transitions. With constant face-to-face interactions and proactive assistance, they always feel well taken care of.
The Results: Serving Up a Flawless Payment Experience
With Razorpay, Nandus has successfully crafted a seamless and efficient payment process that matches their uncompromising standards for quality. From the reliable Payment Gateway and upcoming WhatsApp Payments to the advanced subscription model, Razorpay has provided Nandus with the tools they need to streamline operations and meet customer demands. The remarkable success rate boosts—2.40% for cards and 3.34% for UPI—highlight the effectiveness of Razorpay’s payment stack features.
As Nandus continues to expand their digital footprint, they have undoubtedly played their cards right by choosing Razorpay as their trusted partner. With Razorpay by their side, payments will remain as seamless as the quality products they offer, ensuring customers always get a smooth experience with every order.
