DriveU, a leading app-based service provider has emerged as the go-to solution for car owners, with 1,00,000+ drivers, and an entire suite of car care services at the tap of a button. From booking reliable drivers to getting your car cleaned, DriveU has been committed to providing seamless experiences for its customers, ensuring that every transaction is quick, secure, and hassle-free.
Central to this mission has been their partnership with Razorpay, their sole payment gateway for over seven years. With over 90% of their transactions processed through UPI, DriveU needed a robust payment solution to meet their growing demands.
High Stakes with High Volumes: DriveU’s Payment Challenges
As a UPI-heavy business, DriveU faced the challenge of maintaining high payment success rates (SR) while scaling its services. With the expansion into car cleaning and other car-related solutions, their payment processes grew more complex. For DriveU, delivering an exceptional customer experience was paramount. They needed a solution that would not only manage this complexity but also enhance success rates to ensure maximum customer satisfaction.
From Intent to Impact: Razorpay’s UPI Stack meeting DriveU’s need
That’s when Razorpay stepped in with a tailored solution that focused on UPI intent, a move that significantly enhanced DriveU’s payment efficiency. By leveraging Razorpay’s Native Intent on UPI, customers were able to make UPI payments on DriveU’s mobile application without their UPI ID. This convenient flow contributed to a 4.56% increase in DriveU’s SR and increased revenue by 4.4%.
Razorpay strategically procured multiple bank gateways at the backend, creating a resilient infrastructure for DriveU. Its ingenious machine learning (ML) powered routing mechanism then redirected payment traffic to UPI gateways with the highest success rates during unforeseen downtimes. This approach minimized disruptions to DriveU’s daily operations, leading to a further 2% SR bump and processing additional revenue of 1.94%.
SR Soars, Satisfaction Grows: The Razorpay Effect on DriveU
The implementation of Razorpay’s UPI intent and multi-gateway routing resulted in substantial improvements for DriveU. In August alone, DriveU recorded an SR of 84.5% on Razorpay UPI Stack, a significant achievement in a high-volume environment. The DriveU team expressed great satisfaction with the SR offered on UPI, particularly appreciating the prompt resolution of issues and the seamless checkout experience provided by Razorpay.
Moreover, the Razorpay tech team’s agility and up-to-date solutions ensured that DriveU could maintain its focus on growth, with minimal support tickets raised.
Conclusion
DriveU’s journey with Razorpay underscores the transformative power of innovative payment solutions. By adopting Razorpay’s UPI intent and dynamic routing, DriveU enhanced its payment success rates and solidified its commitment to delivering exceptional customer experience. As DriveU looks to the future, including potential features like Pay on Delivery, Razorpay remains a central partner in their growth strategy, helping them redefine the payment experience for their customers.
