Every Diwali, a familiar rhythm stirs across the country. Streets light up, the skies are adorned with the sparkle of fireworks and we celebrate life to the fullest.
Our festivities continued and they were bigger than ever.
This year we saw that we are also beginning to create our own new traditions. A subtle, yet profound shift.
In our latest report “New Lights, New Traditions: India’s Evolving Diwali” we look at how Indian shoppers spend their money during the festive season.
To know more about what we spent on and how we celebrated, read the full report now!
NOTE: All findings in this report are based on transactions held on the Razorpay platform. All percentages capture growth during the festive season (8 weeks leading up to the day of Diwali) from 2023 to 2024.
