Digital marketing has gone through a paradigm shift, and today the whole world is talking about marketing automation. To anyone new to marketing automation, it is a way to automate multiple marketing processes in an organization. 

Through marketing automation, eCommerce/D2C businesses can optimize their marketing effort, eliminate repetitive tasks, for example, SEO, social media engagement, email marketing, and more, and figure out better ways to manage their resources and time. 

These tools can help businesses of all sizes communicate better, understand, and track their marketing journey to make better business decisions. 

About Contlo and How it Can Boost eCommerce Businesses 

About Contlo

Talking about marketing automation there are numerous tools to try. But how can one choose the right tool for their eCommerce business? To make things easier, here’s Contlo, a Customer Relationship and Data Platform for eCommerce businesses that is trusted by thousands of eCommerce brands. 

This AI-powered platform allows online businesses to increase retention, boost revenue, and automate customer experience via omnichannel, such as SMS, email, push notification, and more. Contlo is built for eCommerce businesses and D2C brands to enhance their marketing efficiency. 

The best part about this tool is that it provides online businesses with a 360-degree view of customer experience so that businesses can make better business decisions based on customer communication. 

Key Features of Contlo 

  • A full suite of solutions, including email marketing, customer reviews, etc. 
  • Drive sales on autopilot via ECommerce Marketing Automation. 
  • Enhance targeting segment via Powerful Segmentation.
  • 360-Degree Customer View.
  • 24X7 live support. 

Read More About Contlo

About Razorpay Magic Checkout and How it Can Boost eCommerce Sales 

Just like Contlo helps automate marketing campaigns, Razorpay Magic Checkout is here to help businesses accelerate their growth. With Razorpay Magic Checkout, online businesses can bring down their high return to origin rate, offer all payment methods confidently, and provide an optimum, safe, and fast checkout. 

The average cart abandonment rate is 69.99%, and one of the main reasons for the high cart abandonment rate is the lengthy and time-consuming account creation process. While online businesses can engage with cart abandoners via marketing automation tools, taking adequate measures to bring down the high cart abandonment rate is equally important. 

Razorpay Magic Checkout eliminates the arduous task of filling out long account creation forms on multiple online stores. It automatically prefills contact and delivery details of customers who have shopped via Razorpay Magic Checkout network stores, allowing them to complete their purchase 5X faster. This also means fewer dropoffs!

With Razorpay Magic Checkout, one can expect the following:

  • 5x Faster, 1 Click Checkout experience for the customers.
  • 40% more conversions & sales.
  • 30% lesser RTOs on COD orders.
  • 100% RTO Protection. 
  • Dedicated Account Management Support.

Read More About Razorpay Magic Checkout

Razorpay Magic Checkout and Contlo Are Here to Accelerate Business Growth 

Just like marketing automation tools are prudent for eCommerce businesses to grow in this highly cut-throat domain, checkout is also vital to stay competitive! Now that Razorpay Magic Checkout has partnered with Contlo, eCommerce businesses can continue to reach out to their customers via Contlo after enabling Magic Checkout seamlessly. Contlo and Razorpay Magic Checkout are here to help eCommerce businesses achieve their business goals.

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    Author Rashmee Lahon

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