TL;DR
FreshVeget, a trusted name in the organic fruits and vegetables space, upgraded to an in-app WhatsApp payments experience powered by Razorpay for their customers and saw over 25% increase in overall conversions.
About FreshVeget
FreshVeget is a trusted source for 100% organic fruits and vegetables, ensuring delivery of pure and natural produce to every customer’s doorstep.
Their Goal
Freshveget’s vision is to drive innovation in farming and distribution of organic heirloom vegetables and fruits, using advanced technology to ensure the delivery of nutritious produce to customers, empowering farmers, and being ecologically responsible.
Their Story
FreshVeget’s customers have always been thrilled with the high-quality produce and exceptional service they’ve received from the brand. Positive feedback poured in about the consistent freshness of the produce they received and the delightful post-shopping experience.
However, FreshVeget proactively noticed a recurring challenge:
Ordering vegetables and fruits was a high-frequency activity. Most households placed orders every week or even twice a week for fresh vegetables, fruits etc. These orders were mostly placed by busy homemakers who really valued convenience. Therefore, it was critical to make the ordering journey as seamless as possible for their customers.
A conventional ordering journey of going on the website every other day, adding everything to cart, entering the address manually every single time, going to another app to complete payment was a cumbersome experience for their customers and it resulted in drop offs for FreshVeget.
Solution
FreshVeget Made a Strategic Shift to In-App WhatsApp Payments
To overcome these challenges and provide a seamless shopping experience, FreshVeget recognized the need to reach their customers where they were most comfortable and spent the most time: that’s WhatsApp!
To further improve their customers’ experience, FreshVeget upgraded to Razorpay powered In-app WhatsApp Payments, which made the payment collection leg super seamless. This upgrade enables customers to make payments within the WhatsApp chat window without being redirected to external websites. Whether paying via debit/credit cards, UPI, PayLater or any other method, all payment options were available directly within WhatsApp ensuring a super quick, no-effort checkout for their customers.
Hear it directly from one of Freshveget’s loyal customers
Shopping from FreshVeget on WhatsApp has become incredibly convenient. I order everything and also pay for my order within the WhatsApp chat window in no-time.
This upgrade in journey not only made the Customer Experience delightful, but also increased the conversion rates by over 25%. Customers appreciated the convenience of completing their purchases within a single platform, leading to higher satisfaction and loyalty. For FreshVeget, this meant more sales and fewer abandoned carts, making it a win-win situation.
FreshVeget on Razorpay Konnect
WhatsApp has become indispensable to our business; that’s where we receive most of our orders today. The upgrade to Razorpay’s WhatsApp in-App Payments feature was really significant for us, considering our customer experience improved significantly and, subsequently, it led to an improvement in overall conversion rates and orders.
FreshVeget’s Success
- Customer experience improved by a mile!
- Conversion rate increased by over 25%
- Organised Payments Data with direct links to customer conversation
If you’re a business looking to unlock true business growth using WhatsApp, reach out to us & our team will help you get started.
