How to Sell Internationally from India with Amazon Global Selling: A Complete Guide

If you run a business in India, global customers are now within your reach. With Amazon Global Selling, you can list your products on Amazon’s international marketplaces and reach buyers worldwide.

India is already moving fast on this front. According to official government data, India’s exports touched USD 824.9 billion in FY 2024-25, showing strong demand for Indian goods and services worldwide. This momentum makes it the right time to think global and tap into cross-border e-commerce.

This guide will walk you through everything you need to know about selling internationally with the Amazon Global Selling programme. We will keep things simple and practical so you can focus on growing your business. We will also look at how Razorpay can make cross-border collections and currency conversion hassle-free.

What Is the Amazon Global Selling Programme?

Amazon Global Selling is Amazon’s cross-border marketplace programme that lets Indian businesses list and sell products on Amazon websites in countries like the US, UK, UAE, Canada, and more — without opening a foreign office or setting up local operations.

It’s a simple way to take ‘Made in India’ products global through one account, Amazon’s fulfilment network, and a built-in customer base.

With global demand for Indian products growing, selling online to international customers gives you a practical way to expand without the heavy setup costs of traditional exporting. It helps small and mid-sized businesses, D2C brands, artisans, and manufacturers reach buyers abroad faster and more efficiently, while still operating from India.

Why Sell Globally from India? The E-commerce Export Opportunity

Reach Hundreds of Millions of Global Customers

Selling locally limits your visibility. Selling through Amazon Global Selling opens access to shoppers across the US, UK, UAE, Canada, and more. Instead of trying to build your own international website and distribution, you tap into Amazon’s existing customer base — a direct, faster way to sell internationally.

Build a Global Brand from India

Selling through Amazon Global Selling from India helps you do more than just ship products abroad — it lets you build a brand that customers recognise worldwide. Categories like wellness, skincare, home décor, and apparel already see strong international demand. By selling on Amazon’s global marketplaces, you reach high-value customers, earn better margins, and establish brand credibility worldwide — all while managing operations from India.

Leverage Amazon’s World-Class Infrastructure

With Amazon Global Selling, you don’t need to worry about storing products, packing orders, or shipping them overseas. Amazon has warehouses, delivery services, and customer support ready for you. You focus on making and pricing your products, and Amazon handles the heavy work. This makes it easier and faster for small businesses in India to sell worldwide.

Earn in Foreign Currency and Strengthen Your Cash Flow

When you sell to customers in other countries, you get paid in strong currencies like USD, GBP, or AED. These currencies usually hold more value, so even selling the same product can give you higher earnings compared to selling only in India. This extra income helps you reinvest in your business and scale faster.

Access Faster Growth and Diversify Your Business

Selling on Amazon’s international marketplaces lets you grow without big upfront costs like opening offices abroad or building your own shipping network. You can start small, test demand in different countries, and scale as you learn.

It also helps you diversify — so you’re not relying only on Indian customers. Even if sales slow down in one market, you can still earn from others, keeping your business stable and future-ready.

How Amazon Global Selling Works: 5 Easy Steps to Launch

Step 1: Choose Your Products and Target Marketplace

Pick products that already sell well or have demand worldwide — like wellness items, home decor, fashion, or stationery. Then select one Amazon marketplace to begin with (for example, the US, UK, UAE, or Canada). Starting with one country allows you to learn faster and scale confidently.

Step 2: Complete Your Registration and Documentation

Create your Amazon Global Selling account and upload your business documents. This usually includes your Import Export Code (IEC), GST, PAN, identity proof, and an Indian bank account. Make sure all details match your business records to avoid approval delays.

Step 3: List Your Products on Amazon’s International Site

Create product listings with clear titles, descriptions, high-quality images, and competitive pricing. Include keywords that global buyers search for and provide accurate product details like size, colour, and material. Good listings improve visibility and trust.

Step 4: Ship and Deliver Orders

Once your listings go live and orders begin, plan how you’ll ship products to global customers. Amazon gives you two options: you can handle packing and shipping from India yourself, or choose Fulfilment by Amazon (FBA), where Amazon stores your products overseas and manages delivery and returns. Pick the method that suits your budget, order volume, and growth stage.

Step 5: Receive Your International Payments

Once orders are delivered, Amazon releases payments to your Indian bank account in INR after currency conversion. To simplify the payment journey, many sellers use solutions like Razorpay to get faster settlements, better forex rates, and smooth export compliance — all helping maintain healthy cash flow.

Read more: Razorpay is now Amazon-approved

A transparent breakdown of Amazon selling Programme fees

Marketplace Fees

These are the fees Amazon charges simply for hosting your product and facilitating the sale on its marketplace. They typically include:

• Subscription/selling-plan fee: You may choose between an individual (pay-per-sale) or a professional (flat monthly) plan. For example, in North America, the professional plan is $39.99/month or $0.99/item sold for the individual plan.
• Referral fee: This is Amazon’s commission on each sale. It is a percentage of your product price, and it can change based on the type of product you sell. For example, in the Americas, this fee is usually between 8% and 20% of the selling price.

Fulfilment Fees (FBA vs FBM costs)

How you handle delivery plays a major role in your overall cost, delivery speed, and the effort required from you. Amazon offers two fulfilment options — Fulfilment by Merchant (FBM) and FBA — each suited for different business needs.

• FBM: You handle everything yourself — storing products, packing orders, shipping them to customers, and managing returns. Your shipping cost depends on the courier or logistics partner you choose.
• FBA: Amazon stores your products, packs and ships orders, handles returns, and supports customers. You pay fees based on product size, weight, storage time, and delivery location. Fees vary from order to order based on these factors.

Other costs

Apart from Amazon’s main selling and fulfilment fees, you may also have a few extra expenses to plan for:

• Advertising and Promotions: If you want to boost visibility (like running sponsored ads), you’ll pay extra.
• Storage Fees: If you store products in Amazon warehouses (FBA), you may pay monthly or long-term storage fees.
• Optional Services: Some extra tools or services, like brand protection or special fulfilment support, may also have additional costs.

FBA vs. FBM: A Cost and Effort Comparison

Explore Razorpay’s Global Payment Solutions

Common Challenges in Global Selling and Managing International Payments

• Payment Delays and Uncertain Timelines: When you sell to customers in other countries, the money does not always reach your bank quickly. Sometimes it takes several days, or even longer. This delay makes it harder to plan your business activities, especially when you need money to buy more stock, pay suppliers, or run ads on time.
• Currency Conversion Losses: Your payments come in foreign currencies like USD or GBP, but you receive money in INR. Since exchange rates change daily, the final amount may be lower than you expected. On top of that, banks and payment processors may charge hidden fees, which reduce your earnings further.
• Multiple Marketplace Reconciliations: If you sell on Amazon and other global platforms, each one pays you differently. You may receive money in different currencies, on different dates, with different fees. Keeping track of all this manually becomes confusing and takes a lot of time. Mistakes can happen easily when reconciling payments in your accounts.
• Extra Compliance and Paperwork: Exporting means more paperwork. You need to keep records of invoices, payment receipts, currency conversions, and bank documents to follow Indian export and tax rules. As your business grows, managing all this manually can feel tiring and stressful, and even a small error may cause problems later.
• Limited Visibility on Earnings: After currency conversion, fees, and deductions, it becomes difficult to know your actual profit. Without clear dashboards or reports, you can’t see how much you really earned. This makes it harder to plan your expenses, check product performance, and make smart business decisions.

How Razorpay Solves These Challenges

To overcome these challenges, businesses need more than just a payment gateway — they need a system built specifically for global selling. That’s where Razorpay steps in.

• Faster Settlements: Receive payments from 180+ countries directly into your Indian bank account, with quick processing and no rolling balances — making cash flow predictable.
• Better Forex Conversion: Razorpay offers competitive, transparent forex rates with zero hidden deductions, so you keep more of what you earn.
• Higher Success Rates at Checkout: With intelligent routing, Apple Pay support, and a frictionless global checkout, Razorpay ensures 90%+ success rates and lower cart abandonment.
• Easy Reconciliation: All international payments appear in a single dashboard, making it easier to track earnings, fees, deductions, and currency conversions in one place.
• Automated Compliance: FIRC and export documents are generated instantly helping you stay compliant without manual paperwork.
• Clear Visibility on Earnings: Real-time reports show your actual profit after fees and forex deductions — so decision-making becomes easier and more accurate.

FAQs

1. What documents are required for global selling on Amazon?

To register, you generally need your business registration details, identity proof, PAN, GST, IEC, and an active bank account in India. Make sure your documents are clear and consistent with your business records to avoid verification delays.

2. Who can register for the Amazon Global Selling programme?

Any registered business in India — including MSMEs, D2C brands, manufacturers, wholesalers, and even freelancers or home-based sellers — can sign up. 

3. Can I sell on Amazon USA from India without a US bank account?

Yes. You don’t need a US bank account. Amazon allows payouts to your Indian bank account. Payments are transferred in INR after currency conversion. Many sellers also use global payment solutions for faster settlements and better forex rates.

4. How much does it cost to start with Amazon Global Selling?

To start, you mainly pay the Amazon seller plan fee. Other charges like referral fees, shipping or FBA fees, and optional advertising costs apply as you make sales. You can begin with a small budget and scale as orders grow.