Accessorize London, a global fashion brand with 17 years in India, was already a retail staple when the brand seamlessly transitioned to online shopping as the market evolved. They are a strong player in the eCommerce and D2C space, with 50% of its business now happening online. With the rise of the online business came the need for seamless payment solutions, and that’s where Razorpay entered the picture.
With Razorpay’s support, Accessorize London now receives 30% of payments through cards, and 65% via UPI streamlining their payment processes and ensuring smooth operations across all sales channels.
Identifying the Gap Between Payments and User Convenience
As technology, consumer preferences, and the market evolved, Accessorize London adapted its business to stay ahead of the curve. With half of their revenue now coming from online channels, they recognized that it was time to upgrade their payment processes to meet customers’ expectations for convenience and choice. In India, where UPI is loved for its simplicity and speed, they wanted to offer a frictionless UPI experience that matched their customers’ needs.
At the same time, many of their shoppers still preferred using cards, so Accessorize London aimed to make card payments seamless as well, without the hassle of redirecting to external platforms. Whether shopping on their website, or other channels, the goal was to ensure payments were smooth, secure, and aligned with customer preferences—ensuring a frictionless experience, regardless of payment method.
Enhanced Payments & Operational Efficiency Unlocked for Accessorize London
Accessorize London has leveraged Razorpay’s robust Payment Gateway, which has proven essential for handling high transaction volumes during peak periods like festive sales.
Razorpay’s features on Cards & UPI streamlined the payment process, improving conversion rates by reducing payment steps and enhancing customer trust through strong brand recognition.
Additionally, the efficient support and management features available via Razorpay’s dashboard have been crucial in addressing refunds and other payment-related issues effectively.
Razorpay’s SR Boosters: Bridging the Convenience Gap for Card and UPI Payments
Accessorize London saw a revenue contribution of INR 21 lakhs from Razorpay’s Card SR Booster features since January 2024.
- With the Native OTP feature on cards, customers enjoyed seamless card transactions without the hassle of entering CVVs, ensuring both safety and convenience.
- Dynamic Routing played a crucial role, eliminating business-related payment failures and ensuring uninterrupted customer transactions.
Accessorize London’s journey with Razorpay underscores the power of a seamless payment experience. By aligning payment technology with evolving customer needs, Razorpay has enabled the brand to thrive in a dynamic digital landscape. As Accessorize London continues to grow, Razorpay remains a vital partner in ensuring smooth, efficient transactions and sustained success.
Now, it’s time for you to elevate your payment experience with Razorpay!
By playing their Cards right, Accessorize London has seamlessly blended style with strategy, ensuring their success story continues to shine brighter with every step forward.
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