I’m crafting jewellery that is meant for you, not your locker.
— Gaurav Kushwaha, Founder & CEO, BlueStone
Crafted for Life, Not Just Legacy
Jewellery in India has always carried emotion, handed down through generations, locked away for weddings or worn once in a blue moon. But what if it didn’t have to be that way? What if jewellery could be a part of your everyday story, not just your legacy?
That’s the question Gaurav Kushwaha set out to answer when he founded BlueStone in 2011. Driven by the belief that jewellery should celebrate life, not just tradition, he reimagined the way India shops for it. No more intimidating showrooms. No more saving for special occasions. BlueStone was built for a new generation that values expression over convention.
Starting as a digital-first brand, BlueStone brought fine jewellery to fingertips across the country. But it didn’t stop there. Today, with 200+ experiential stores, a robust made-to-order model, and a proprietary tech stack powering it all, BlueStone isn’t just a jewellery brand—it’s a movement. A movement that turned a once-static purchase into a dynamic, everyday joy.
Where Jewellery Shines and So Does the Checkout, Thanks to Razorpay
Jewellery is an emotional purchase. And every emotional moment needs a payment experience that doesn’t break the spell.
At BlueStone, the average order value is high, and customers expect nothing short of perfection, not just in the pieces they choose but in how they pay for them. That’s where Razorpay steps in. Razorpay’s Core PG Stack with features like Native OTP and Token Vault—BlueStone ensures every transaction is as polished and secure as its diamonds.
Whether it’s an engagement ring ordered online or a last-minute anniversary gift picked up in-store, Razorpay’s payment stack makes sure every special moment checks out smoothly.
Powering Precious Moments
In a world where jewellery is no longer reserved for safes and ceremonies, BlueStone has redefined how India wears—and experiences—fine jewellery. It’s about celebrating everyday love, everyday wins, and everyday you.
But reimagining tradition takes more than vision—it takes the right partners. With Razorpay, BlueStone has built a payment experience that matches the elegance and emotion of its jewellery. Hence, when the purchase is this emotional, the checkout experience deserves the same finesse.
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