It’s time we move Indian trucking into the digital age.
— Rajesh Yabaji, Chairman, MD & CEO, Blackbuck
When Ola and Uber changed how we book a cab, most of us never looked back. Why would we? A tap on the phone, real-time tracking, fair pricing, and boom—you’re on your way. Now imagine you’re a business trying to move 15 tonnes of cargo across states. No app, no live updates, no idea where your truck is once it’s on the road. Just a string of calls, middlemen, and endless delays.
It was this very problem that caught the attention of IIT Kharagpur alumni Rajesh Yabaji, Chanakya Hridaya, and Rama Subramaniam. What if the trucking industry could follow the lead of cabs—with one seamless, digital platform? That thought led to the launch of BlackBuck, aimed at empowering truck operators.
BlackBuck Shifted Gears From Manual to Digital
Launched in 2015, BlackBuck is India’s very own digital trucking aggregator—the platform connects truck operators with businesses (big or small) that need to move goods across the country, all in real time. What once took days of calls and coordination now happens with just a few taps.
By bringing the entire logistics chain online—from discovery and booking to tracking and payments—BlackBuck has grown into one of India’s largest and most trusted trucking networks. This shift to a digital-first approach has not only improved operational efficiency but also enhanced customer experience. And in this digital transformation, Razorpay has been a key partner, powering BlackBuck’s prepaid gift card system with seamless efficiency.
Turning Transactions into Loyalty with Razorpay’s Gift Cards
One of the key drivers behind BlackBuck’s ability to streamline its services and maintain smooth operations is Razorpay’s Gift Card Catalogue. By integrating Razorpay’s powerful prepaid gift card system, BlackBuck was able to handle over 1 million transactions with seamless efficiency. This not only simplified payments for customers but also boosted repeat business. The ability to offer gift cards helped BlackBuck retain existing customers and attract new ones, ensuring continued engagement and customer loyalty.
Razorpay’s infrastructure supported full-stack issuance, compliance, and risk management, ensuring that every transaction was secure and efficient. By making payments frictionless, BlackBuck was able to focus on growing its platform while ensuring customers had a smooth, reliable experience each time they used it.
Alongside gift cards, BlackBuck also relies on RazorpayX’s Business Banking Suite to power seamless payouts to thousands of drivers across the country. Integrated directly into their daily operations, RazorpayX helps automate and streamline large-scale disbursals, ensuring that drivers are paid on time, every time. With everything embedded into their workflows, BlackBuck can focus on scaling its network while RazorpayX takes care of the backend efficiency.
In conclusion, the partnership between BlackBuck and Razorpay, powered by the Gift Card Catalogue, has been a game-changer for the trucking platform. By offering seamless, secure payments, it boosted revenue while enhancing the customer experience. This not only drove retention and repeat business but also fostered long-term loyalty, positioning BlackBuck for continued growth in India’s evolving logistics landscape.
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