• With this first-of-its-kind product, shoppers can now get a 100% discount on all of their purchases, instantly

Bangalore, Apr 1, 2022: With an extravagant rise in online shopping in the past two years, Razorpay, India’s Leading Full-Stack Financial Solutions Company, has launched the World’s First of its Kind, Buy Now Pay Never (BNPN) product on 1st April. Having conquered the B2B space over the last 7 years, Razorpay has now officially entered the B2C sector with the launch of BNPN. Seeing the rapid rise in Buy Now Pay Later (BNPL) as a preferred payment option by millions of shoppers in India, Razorpay wanted to solve any remaining shopping woes being faced by consumers. With BNPN, online shoppers can now say goodbye to price tags and buy off that wishlist without having to ever pay a dime for it. 

For the launch of BNPN, Razorpay has partnered with India’s most trustworthy lenders who never ask for their money back. The fintech giant strongly believes in the saying, “Lenders are so nice, they’ll send your order twice”. This partnership is coupled with Razorpay’s proprietary ‘Zero-click-checkout’, which allows the user to get rid of the multiple clicks one has to make to pay for their purchase. This revolutionary product aims to put the ‘end’ in ‘lending’ and redefine the meaning of retail therapy.

According to estimates, the BNPN market in India would reach a total valuation of $700 billion by 2023. Razorpay has taken the first step towards this journey, in only 9 hours of its launch, the product has seen over 700 million signups. Awarded “India’s Best fintech Product” and “Audience Favorite”, BNPN is aimed to fulfill every shopping need, minus the shopper’s guilt. BNPN is an addictive product. Side effects include dry eyes, minimal sleep, and lack of space to keep up with all your purchases. 

Along with BNPN, Razorpay, today also launched Ajwain, a next-gen project management tool (ref. Jira), tailored for procrastinators to make their projects tougher and slower.  The product is launched with the belief that Slow and steady wins the race,” hence slower and steadier with Ajwain, makes room for perfection. Project trackers on Ajwain get updated so slow, that engineers can take the much-needed nap. 

Ajwain also makes projects fun. Some of the many benefits that Ajwain offers include:

  • With its ‘automatic delete’ feature in every update, Ajwain lets engineers start their projects from scratch with every update. 
  • Ajwain is also ‘integrated with WhatsApp’ so that project managers can ping their team at midnight and also comes with a ‘War Room Mode’ which keeps blaring at programmers until they find their bugs.
  • The built-in ‘Excuse Me’ feature delays a Story/Project using the built-in Excuse Me functionality
  • The ‘one-click chart generation tool’ helps one select a metric and pick how they want the chart to look (hockey stick, slow-growing, or “chappar fad ke”) and a chart is immediately generated to impress ones’ boss

Read what one of our premium customers has to say about BNPN!

For more details, visit

*Disclaimer: Humor is a funny thing. And 1st April is all about it. Razorpay’s intention isn’t to demean any person or event. Pinky promise. All the information shared above is done in good humour. So if you had a good laugh, you’re welcome 😛


About Razorpay: Razorpay, a full-stack financial services company, and a recently crowned Unicorn, helps Indian businesses with comprehensive and innovative solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business. Established in 2014, the company provides technology payment solutions to over 8Mn businesses. Founded by alumni of IIT Roorkee, Shashank Kumar, and Harshil Mathur, Razorpay is the second Indian company to be a part of Silicon Valley’s largest tech accelerator, Y Combinator. Marquee investors such as Lone Pine Capital, Alkeon Capital, TCV, GIC, Tiger Global, Sequoia Capital India, Ribbit Capital, Matrix Partners, Salesforce Ventures, Y Combinator, and MasterCard have invested a total of $741.5 Mn through Series A, B, C, D, E & F funding. Around 33 angel investors have invested in Razorpay’s mission to simplify payments and banking and redefine how finance works in India.

Razorpay Communications Contact: 

Hepsibah Rozario   ||    hepsibah.rozario@razorpay.com    ||   +91 8884913468

Anu Saraswat   ||   anu.saraswat@razorpay.com   ||   + 91 8884696968

Sneha Paul || sneha@themavericksindia.com || +91 9986866793

Write A Comment