I want to be India’s most loved clean food brand.
— Suhasini, Chief Clean Food Officer, Yogabar
Healthy, Honest & Loved by India
Suhasini and Anindita Sampath didn’t just start a brand. They sparked a movement—one that challenged how India defines “healthy eating.” In a market where health is often an afterthought, Yogabar emerged with a bold, heartfelt vision: to make nutritious food both delicious and accessible. And more importantly, to win the love of every Indian household while doing so.
It started with energy bars, inspired by their own struggles in New York to find healthy, vegetarian snacks post-yoga sessions. But what began as a simple solution quickly snowballed into something much bigger. Today, Yogabar is a fast-growing clean food company that’s transforming grocery aisles across India—with muesli, protein bars, peanut butter, oats, infant cereal, and more.
With zero artificial colours, preservatives or chemicals, their food is as honest as their story. Yogabar has grown from a Bengaluru kitchen to a nationwide movement—driven by a shared belief that food should do good. And behind that growth lies not just quality products, but a brand experience that’s consistent from shelf to checkout.
Backing the Boldest: How Razorpay Helps Yogabar Deliver a Seamless Checkout
Yogabar’s journey isn’t just powered by natural ingredients—it’s powered by technology that simplifies every consumer interaction. In a digital-first world, that starts with payments.
That’s where Razorpay stepped in with a robust, high-converting UPI stack designed for brands with fast-moving consumers and even faster carts.
From UPI Intent and UPI Number to UPI Switch, Yogabar adopted Razorpay’s full suite of Success Rate Boosters to create a frictionless checkout experience. And the results? A solid 4.7% increase in UPI payment success rate—a game-changer for a high-volume D2C brand.
With more users opting for UPI and expecting instant gratification, Razorpay’s smart payment routing and real-time fallback flows ensured Yogabar could meet expectations without losing momentum. Fewer drop-offs, more completed transactions, and a happier checkout journey—just the way clean food should feel.
Whether it’s breakfast on the go or protein-packed snacks post-workout, Yogabar ensures that good choices come easy. And now, with Razorpay, even paying for them feels just as smooth.
Snack Smart. Pay Smarter.
Yogabar isn’t just winning hearts with clean ingredients—it’s winning carts with seamless payments. With Razorpay’s UPI Stack powering the checkout, every Yogabar purchase is now as smooth as their peanut butter. Healthy food, hassle-free payments—now that’s a combo India can’t resist.
We are backing India’s boldest. Take a look at how we are making it happen with other brands.
