Shopify has made it incredibly easy for businesses to set up visually stunning and high-performing online storefronts. But for many merchants, a beautiful site isn’t enough. Even after attracting and engaging customers, the real challenge often lies at the final step: checkout.
Too many buyers drop off just when they’re about to convert—especially first-time shoppers or those opting for Cash on Delivery. That’s where Razorpay stepped in.
By building tailored payment solutions that plug seamlessly into Shopify, Razorpay helped merchants not only convert more first-time buyers but also reduce risk from COD transactions and turn one-time buyers into loyal customers.
The Challenge: Checkout Was the Breaking Point
Shopify merchants, despite having engaging storefronts, were witnessing up to 70% drop-offs at checkout. The reasons?
- Clunky or slow payment flows
- Lack of trust during payment
- Limited payment flexibility for new users
- Higher risk of order returns or cancellations from COD buyers
The Razorpay Solution: Smarter Checkout, Tailored for Shopify
To fix this broken link in the customer journey, Razorpay built a suite of custom payment tools for Shopify merchants.
Think plug-and-play integrations, frictionless design, and intelligent risk mitigation—built to convert.
Let’s break it down into three key goals Razorpay helped achieve:
1. Convert More First-Time Buyers
First-time shoppers are often hesitant. Razorpay helped build trust and flexibility into the checkout experience to nudge them toward a successful purchase.
- Trust Widget: Razorpay’s trust badge shows verified signals that reassure shoppers and led to a 10% lift in first-time purchases.
- Visible Offers & Affordability Options: Integrated EMI, BNPL, and instant offers made purchases easier—leading to a 45% jump in cart value.
- Money-Back Promise: Buyers are more confident with prepaid orders when they know they’re protected, boosting prepaid adoption by 40%.
2. Stay Ahead of Risky Buyers
COD orders often lead to cancellations and costly returns. Razorpay tackled this with a data-first approach.
- Smart Risk Detection: Using ML models, Razorpay flags buyers with a high chance of RTO.
- COD Nudges: High-risk buyers are gently nudged toward prepaid options like UPI or cards.
- Auto COD Disablement: For the riskiest buyers, Razorpay automatically disables COD—leading to a 50% drop in RTOs.
3. Encourage More Repeat Purchases
A great checkout doesn’t just convert once, it brings people back.
- Pre-Filled Checkout: Saved details make future checkouts 5x faster.
- Loyalty Wallet: Customers earn and redeem cashback or credits easily—doubling repeat purchases for many merchants.
The Impact: Razorpay x Shopify at Scale
Razorpay’s plug-and-play tools are now used by 60,000+ Shopify merchants across India and Southeast Asia.
And the numbers speak for themselves:
- 40% increase in conversions after checkout optimization
- 50% drop in RTOs from smarter COD handling
- 2x repeat purchases via cashback-enabled loyalty wallets
- Checkout 5x faster with saved details
- Transactions worth millions of dollars processed annually via Razorpay on Shopify
To Sum Up
While Shopify helps merchants design stunning stores, Razorpay ensures those visitors actually convert—and keep coming back.
Whether it’s building trust, reducing risk, or rewarding loyalty, Razorpay’s custom-built tools unlock meaningful growth for merchants.
Ready to supercharge your Shopify checkout?
Find Razorpay on the Shopify App Store and join thousands of merchants who’ve turned browsers into buyers.
