Royaloak, India’s No. 1 Furniture Brand, has carved a niche for itself by offering international designs at unbeatable prices across the country. With a strong online presence and customers spread across geographies, ensuring smooth and successful digital payments became a business-critical need for Royaloak, especially during high-traffic periods like festive seasons or sale events.
But as their online business scaled, so did the complexity of managing multiple payment gateways. That’s when Royaloak turned to Razorpay Optimizer to unlock better success rates, streamlined reconciliation and a more intelligent routing experience across payment providers.
The Challenge: Fragmented Payment Flows & Sluggish Success Rates
For a top D2C brand like Royaloak, it wasn’t enough to simply offer online payments- the experience had to be frictionless and failure-free.
Despite working with multiple payment gateways, Royaloak was struggling to maintain consistently high success rates across platforms. Transactions would drop off midway, success rates would fluctuate unpredictably across PGs and reconciling data from multiple sources was increasingly becoming a manual headache.
In a business where every failed transaction meant a lost customer and potential revenue, Royaloak knew they had to act fast.
“Royaloak wanted to continually improve payments success rate across various PGs,” said the payments team at Razorpay. “They were ready to explore a solution that could intelligently manage and scale their payment infrastructure.”
The Solution: Razorpay Optimizer as a Unified Payments Brain
That’s when the Razorpay team stepped in with Optimizer — a powerful payment routing engine that gives merchants complete control, flexibility and performance across payment gateways.
Through a focused discovery process, the Optimizer team worked closely with Royaloak to understand their existing setup, transaction flows, failure patterns, and gateway limitations. Based on these insights, a custom routing configuration was implemented – one that leveraged Optimizer’s intelligence to route traffic dynamically across Easebuzz, Razorpay, and PayTM gateways.
The solution wasn’t just about improving success rates, it also helped unify and simplify how Royaloak reconciled payments across different PGs. With Razorpay Optimizer in place, Royaloak could manage all PGs through one interface, one routing logic and one central source of truth for payment data.
The Results: 70% Aggregate Success Rate, Seamless Reconciliation
Once Optimizer was implemented, the results were both immediate and sustained. Royaloak saw a sharp improvement in their overall success rate, with aggregate SR across all three PGs standing at 70% -a substantial gain over their previous performance.
This translated directly into increased revenue realization, better customer experience, and less firefighting for internal teams.
“Optimizer has revolutionized our business,” said the Royaloak payments lead.
“It has efficiently helped us route traffic to 3 Payment Gateways, while allowing us to enjoy higher payments success, and a robust, centralized reconciliation, across all PGs.”
– Srikanth Patnam, Head of Ecommerce, Royaloak
The centralized dashboard and real-time routing logic helped Royaloak make data-backed decisions on-the-fly. Whether it was prioritising a PG with better uptime or instantly responding to outages, the team could now do it all, without code changes or complex coordination.
Why It Worked: Collaboration, Customisation & Control
What made this rollout truly effective was the joint effort between Royaloak’s team and Razorpay’s Optimizer specialists. Every implementation step- from identifying pain points to finalising routing logic -was designed with merchant goals in mind.
Optimizer’s plug-and-play flexibility meant Royaloak didn’t need to rip apart their existing setup or overhaul their tech stack. With minimal changes, they were able to activate a smarter payment layer that improved reliability without additional overhead, while still retaining full control over their own payment flow.
What’s Next: Scaling Smarter, Not Harder
With Razorpay Optimizer now live, Royaloak is better positioned to serve its digital customers -even during spikes in traffic. The team continues to monitor payment performance and fine-tune routing logic as needed, ensuring that the business scales on a foundation of high success and low friction.
For Royaloak Furniture, Optimizer has become more than just a tool, it’s a trusted layer of intelligence that powers their daily operations and customer experience.
