With a modest 1500 Rs from their savings, visionary brothers Vijai and Mathan Subramaniam laid the foundation for Royaloak in 2010, driven by a dream to transform the furniture industry in India. Starting with just a few stores, their brand has since expanded into a thriving network of over 200 stores nationwide, offering an extensive selection of more than 10,000 products sourced from 12 countries. With a growing reputation for quality and variety, Royaloak now exports to 16 countries, including the UAE, France, Australia, and the UK, and will soon open four new international stores by December 2024.
As their business grew, they partnered with Razorpay to build a payment experience as sturdy and dependable as their furniture.
Read more about Royaloak here!
With Razorpay, Royaloak saw
Balancing Physical and Digital Needs
Royaloak’s journey from a traditional retail model to a thriving online presence came with its share of unique challenges. Initially, the focus was solely on expanding their physical footprint, aiming to establish more stores to reach customers directly. However, by late 2017, as digitalization gained momentum, the team decided to take the brand online. Their initial website was quite basic, but the COVID-19 pandemic in 2020 proved to be a turning point, pushing them to expand their digital footprint more robustly. Royaloak then invested in building a stronger online presence through its website, marketplaces, and social media channels.
In the furniture sector, where customers often prefer to see and feel products in-store, the brand recognized the importance of bridging this gap. Many customers would browse products online, visit a store to examine them in person, and then return to the website to complete their purchase—often attracted by online discounts and offers.
Payment options needed to be both adaptable and trustworthy, particularly as UPI grew popular for quick transactions. However, given the higher value of many orders, most customers preferred using cards to take advantage of cashback offers, exclusive deals, and flexible EMI options. For Royaloak, delivering a range of seamless and secure payment solutions was essential to maintaining customer satisfaction and trust in a competitive market.
Building Stronger Payments
Razorpay has played a pivotal role in helping Royaloak elevate its payment success rates and enhance the overall experience for customers. With Direct Network Integration, Native OTP, and Dynamic Routing, Razorpay streamlined their payment process, resulting in a 2.01% boost in card success rates. These features minimized transaction steps and bolstered reliability, creating a smoother, more efficient payment journey.
As the brand transitioned from a traditional retail model to a digital-first approach, Razorpay’s high success rates and seamless payment experience helped meet the brand’s evolving needs. Razorpay’s intuitive dashboard allowed Royaloak to easily create offers and promotions, meeting customer demand for high-value discounts and special deals. Additionally, real-time insights simplified payment processing, allowing them to concentrate on expanding its digital presence.
Customer support has also been a standout in Razorpay’s partnership with Royaloak, with a team that was consistently helpful, proactive, and responsive. Whether troubleshooting payment issues or refining payment flows, Razorpay’s support minimized disruptions and ensured smooth operations.
Royaloak x Razorpay: Forging a Strong Future
As the brand continues to grow, their focus remains on enhancing the omnichannel experience for customers, seamlessly integrating their extensive network of physical stores with their expanding digital platforms. With Razorpay’s reliable support already powering transactions at their stores, Royaloak is dedicated to further refining the customer journey, making it easier, more intuitive, and engaging across all touchpoints. Razorpay will remain a crucial partner in this evolution, enabling them to strengthen its payment infrastructure and deliver a smoother, more secure, and fully integrated shopping experience, both online and offline.
