For modern brands, staying discoverable is an uphill battle. Customer acquisition costs keep climbing, and as shopping channels multiply, businesses spend an enormous amount of time, budget, and bandwidth just trying to remain visible where their audiences are looking.
Adding to this challenge, the way consumers find products is fundamentally shifting. People are increasingly bypassing traditional search boxes and keyword queries. Instead, they are turning to conversational AI to help them decide what to buy, asking questions like “What jewellery can I wear to work for under Rs. 2,000?” or “What skincare products could work for dry skin?”
For businesses, this creates a new frontier for customer discovery. But showing up in these moments requires a totally different approach to product feeds and campaign management.
To help Indian businesses navigate this shift without adding operational complexity, Razorpay has partnered with OpenAI to enable local brands to advertise on ChatGPT Ads through Razorpay Engage, our growth marketing platform.
Solving the Catalog & Operational Challenge for Businesses
Here’s the tricky part: in a conversation, a single product might come up in dozens of different ways depending on what someone’s asking. Getting product data ready to hold up across all those variations isn’t something a spreadsheet and a manual process can handle well, not at any real scale.
That’s exactly the piece Razorpay Engage takes off a brand’s plate. It brings the tech and the operational muscle needed to get moving on this channel, so businesses don’t have to build a whole new specialty in-house just to try it out. That includes:
- Getting catalogues conversation-ready: cleaning up and structuring product feeds so listings actually line up with how people are asking questions.
- An AI agent doing the heavy lifting: trained on what works for ChatGPT Ads, running and adjusting campaigns on the fly, with a real person checking in wherever a bigger call needs to be made.
- Full campaign support, start to finish: setting campaigns up, tuning them over time, and keeping track of what’s actually delivering results.
Low-Friction Testing for Early Adopters
AI-led discovery is still new territory for platforms and advertisers alike. That’s part of what makes it worth trying now: getting in early on conversational ads means a chance to reach shoppers right as they’re still weighing their options, before they’ve locked in on a decision.
A first wave of Indian brands is already on board, spanning jewellery, beauty, wellness, and financial services, including Tanishq, Titan, Palmonas, Traya, Innovist, Tata Neu, and Axis Max Life.
Supporting Businesses Through Evolving Channels
As new commerce channels emerge, businesses shouldn’t have to figure them out alone. With Razorpay Engage handling the groundwork, from getting feeds ready to running and tracking campaigns, Indian businesses get a real shot at conversational discovery without having to build the playbook themselves first.
