An empty home is like a blank canvas waiting to be filled with beautiful home furnishing items. Decorating a home gives the homeowner a chance to make it their own space. And while buying home furnishing products, one should only worry about its quality and not the cost,” says Mr Ravi Kadyan. 

Mr Ravi Kadyan is the brainchild behind Decor Bajar, a brand that sells good quality and affordable home furnishing products. Decor Bajar is located in Panipat, Haryana, the city known for exporting the best quality furnishing products. They sell a wide range of products, such as carpets, bedsheets, comforter/quilts, table mats, and more.

Decor Bajar wanted its high-quality furnishing items to reach every house in India. And to do that, they figured out they needed a trustworthy checkout partner who would make the buying process smooth, safe, and seamless for their customers. 

The Initial Challenges

Trust Issues

Being new in a highly competitive market turned out to be quite challenging for Decor Bajar. Decor Bajar wanted their customers to trust them while buying and paying for home furnishing items. But customers were reluctant to trust a new eCommerce store.

eCommerce stores main problem

Slow and Complicated Checkout

Shopify was their first choice when it came to setting up an eCommerce store. But as soon as checkout came into the picture, they felt Shopify’s checkout process was relatively slow and complicated. Customers were adding products to their carts, but weren’t completing their orders, inevitably increasing the cart abandonment rate.

The Solutions

One-Click Checkout

Decor Bajar was looking for a checkout partner that would allow customers to complete their purchase process quickly, safely, and securely. Razorpay Magic Checkout provides eCommerce stores with a one-click checkout experience, allowing shoppers to complete their purchases super fast. 

Customers don’t need to fill in long account creation forms, and they get to enjoy a faster and repeat-like shopping experience. Magic Checkout automatically prefills delivery details and information of customers who have shopped previously from Magic Checkout network stores, allowing customers to checkout 5x faster.

Enhance Brand Loyalty 

Customers don’t trust new eCommerce and D2C brands easily. In fact, 17% of customers don’t trust online stores with their credit/debit card information. Razorpay is a trusted checkout partner and helps build a positive brand image so that customers can trust such companies better. Also, there is a Razorpay Trusted Business badge program that select brands can win based on prolonged trusted behaviour. This further helps in enhancing brand image, particularly if they are new. 

The Impact

Increased Order Conversion Rate by 33%

Razorpay Magic Checkout has successfully lowered the cart abandonment rate of Decor Bajar and increased their order conversion rate by 33%. The brand started seeing positive results after enabling Magic Checkout. 

Magic Checkout's impact

Improved Brand Image 

Razorpay is a trusted checkout partner for millions of businesses. Razorpay provides eCommerce and D2C businesses with a Razorpay Trusted Business badge program, which helps build trust and boosts order conversion rates. 

Boost eCommerce store reputation

Few Words by Decor Bajar’s Founder 

Decor Bajar's testimonial for Razorpay Magic Checkout

Razorpay Magic Checkout Can Help You Boost Your Order Conversion Rate Too! 

Decor Bajar’s success story is an inspiration to many D2C and eCommerce businesses. If this story has inspired you, and you want to boost your brand’s order conversion rate, don’t hesitate to connect with the Razorpay Magic Checkout team.  Let us help you with a similar magical journey!

Email: magic-checkout@razorpay.com 

Website: https://razorpay.com/magic 

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    Author Rashmee Lahon

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