RajiRamniq is a fashion label that seamlessly blends India’s rich cultural heritage with contemporary style. Founded by sisters Raji and Ramniq, the brand specializes in handcrafted ethnic wear that appeals to the modern fashion seeker, offering a unique mix of tradition and innovation.
From a Dream to a Design Destination
In 2012, sisters Raji and Ramniq embarked on a journey to create a brand that would resonate with the evolving tastes of today’s fashion-conscious consumers. With Raji’s technical expertise from NIFT and Ramniq’s design flair from NIFD, they started small, with just a few tailoring machines. Today, RajiRamniq has grown into a renowned label, beloved by celebrities and customers alike for its unique, handcrafted creations.
Read more about the RajiRamniq story
Stitches in Time: Meeting Modern Challenges with Razorpay International Payments
As RajiRamniq grew, so did the challenges of managing payments, particularly for international transactions. Initially, the brand faced issues with its payment gateway, which led to high rates of cart abandonment and payment failures, especially with international customers. A challenge arose when a customer canceled an order via an international payment gateway after the transaction had been processed, leading to some confusion and delays. Additionally, their initial experience with a leading bank presented several obstacles, prompting them to search for a more reliable solution. With their order volumes spiking during peak seasons like Diwali, and an increasing number of international customers, RajiRamniq needed a payment gateway that could handle high transaction volumes smoothly and efficiently.
Weaving Success: The Razorpay Transformation
RajiRamniq turned to Razorpay to address their payment challenges. After switching from the leading bank to Razorpay, the brand immediately noticed improvements. Razorpay’s payment gateway streamlined RajiRamniq’s international transactions, ensuring smooth payment processing and cutting conversion times to just three days. This marked a significant improvement from previous delays caused by security concerns. Complementing this, Razorpay’s POS terminals delivered exceptional performance, while their technical support team resolved any issues swiftly. Additionally, Razorpay Magic Checkout transformed the checkout process, reducing friction and enhancing the overall customer experience.
The Fabric of Future Growth
The switch to Razorpay brought about a remarkable transformation in RajiRamniq’s operations. The brand now enjoys a high success rate on international payments. This particularly comes to the fore during peak periods. This last Diwali season, Rajiramniq saw a 3x spike in order volumes and Razorpay enabled the brand to handle this surge with ease.
The seamless performance of Razorpay’s payment gateway, coupled with the positive experiences of its customers, has positioned RajiRamniq for further growth, particularly in international markets such as the US, UK, Canada, Australia, and Saudi Arabia.
Setting the Stage for Future Success
RajiRamniq’s partnership with Razorpay has been a game-changer, allowing the brand to overcome its initial payment challenges and scale its operations both domestically and internationally. With Razorpay’s advanced features and reliable support, RajiRamniq is well-equipped to continue its journey of blending traditional Indian craftsmanship with modern design, while expanding its footprint across new markets.
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