One-click checkout: Paving the way for Anveya’s triumph.
Embracing nature’s gifts leads to a conscious, healthy, and eco-friendly life. – Anveya Living
Anveya embarked on a mission to promote eco-friendly and sustainable beauty products, encountering a few hurdles along the way. Discover in this Magic Checkout case study what inspired their all-natural beauty line, the challenges they faced, and how Magic Checkout, a one-click checkout solution, helped the brand overcome these obstacles.
About Anveya
Anveya was founded with a singular mission: to raise awareness and empower individuals to make environmentally friendly choices. Vivek and Saurabh, the visionaries behind Anveya, launched their direct-to-consumer (D2C) enterprise in 2018.
The brand offers an extensive array of beauty products, including hair growth serum, instant volumizing serum, essential oils, cold-pressed oils, shampoos, conditioners, and hair mist, among other offerings, all tailored for curly hair. These products cater to individuals aged 18 and above.
Following its inception, Anveya’s desire to categorize certain products led to the birth of their second brand, ThriveCo, in 2020. ThriveCo specializes in hair and skin care solutions, addressing concerns like hair loss, dandruff, and anti-aging. Notably, June 2022 saw the launch of Curlvana, designed for those with curly hair. Their most recent addition, Colorisma, introduced in 2023, offers temporary and semi-permanent hair color solutions.
We fuse purity and the wisdom of nature to craft premium hair, skin, bath & body, and home products.
The Challenges
High Cart Abandonment Rate: A Genuine Concern
Despite offering high-quality products, the brand noticed a concerning trend of customers leaving their website after adding items to their shopping carts. The significant rate of cart abandonment prompted a thorough investigation into the underlying causes, with a specific focus on analyzing the checkout process.
In stark contrast to e-commerce giants like Amazon and Flipkart, the direct-to-consumer (D2C) website’s shopping experience lacked the seamless functionality that customers have come to expect.
- Lack of Auto-fill Feature: Anveya faced a challenge due to the absence of an auto-fill feature for customer information, including names, addresses, and payment details, resulting in increased effort on customers’ part.
- Extended Checkout Time: Because customers were obligated to complete multiple steps, the checkout process took considerably more time. Moreover, each additional piece of data that customers had to manually enter introduced an extra step into the purchase process, contributing to a longer overall experience.
- Customer Drop-Off: The heightened time and effort required and extended checkout process led to customer frustration and impatience. Consequently, many customers abandoned their shopping carts before finalizing their purchases.
- Impact on Revenue: Ultimately, the growing number of customers who abandoned their carts had a direct impact on their conversion rate. As this rate decreased, the company’s revenue suffered accordingly.
Razorpay Magic Checkout: The One-Click Checkout Solution that Rescued Anveya and Countless E-Commerce Enterprises
Upon comprehending the brand’s needs, Razorpay Magic Checkout, a one-click checkout solution, promptly sprang into action. The partnership between Anveya and Razorpay Magic Checkout revolutionized the customer shopping experience. Shoppers were relieved of the burden of filling out multiple forms, thanks to the Razorpay network of 200 Mn+ shoppers that transact annually via Razorpay.
Magic Checkout, a one-click checkout solution also made all payment methods, including Cash on Delivery (COD), available & easily accessible in a single view for customers’ convenience. This transformative change ushered in a 5X faster order completion process, leading to a substantial decrease in the cart abandonment rate and a noteworthy surge in the order conversion rate.
Also Read: Razorpay Magic Checkout Drives Alphonso Mango’s Order Conversion
The Impact
Anveya’s Experience with Razorpay Magic Checkout
We partnered with Razorpay Magic Checkout with the aim of minimizing cart abandonment and enhancing the order conversion rates. True to its promise, Magic Checkout delivered. Our order conversion rate increased by an impressive 110%. Razorpay Magic Checkout’s evolution gives us confidence that it will further drive our revenue growth. I would strongly recommend it to all D2C brands.
Transform Your Business with Razorpay Magic Checkout, Just Like Anveya Did!
Anveya’s triumph serves as a motivational beacon for D2C brands grappling with similar challenges. If your business faces the same struggles, such as high cart abandonment rates and low order conversion rates—contact Razorpay Magic Checkout, a one-click checkout solution. Allow us to guide you toward achieving your business objectives!
