One-click checkout success story: Barosi achieves a 35% increase in order conversion rate with Razorpay Magic Checkout!
Embark on the Barosi Magic Checkout case study journey, where Barosi, determined to bring premium and genuine-quality products to households across India, encountered several obstacles common to direct-to-consumer (D2C) brands. However, these challenges were no match for their unwavering determination. They refused to let the obstacles deter them, and instead, they sought out a solution that could help them surmount the hurdles. That’s when they found Razorpay Magic Checkout!
Find out how this partnership helped them streamline their operations, boost efficiency, and offer a seamless shopping experience to their customers. Read on!
Barosi- Their Story
Fresh, natural & wholesome – Milk that speaks for itself. Still, there’s a story to be told and a pretty interesting one! How we came to be? During our childhood, Maa would give us a glass of milk straight from a clay pot as soon as we returned from school. This clay pot was kept in a Barosi. Barosi is a small pit dug on the ground lined with wooden pieces and cow dung cakes for heating the clay pot on a very low flame. After sitting for a couple of hours in the simmering flame of Barosi, the milk gets an amazingly earthy aroma. Yes, we can still smell it! And this memory is what gave birth to our brand. – Durlabh Rawat, founder of Barosi.
Barosi’s extensive range of offerings includes everything from pure and delicious ghee, honey, and pickles to jaggery, white butter, cold-pressed oils, filter coffee, laddoos, and other authentic products that capture the essence of India’s culinary heritage.
At the heart of their brand philosophy lies a simple yet powerful idea – connecting their customers to the local, trusted, and sustainable farms that make Bharat special. The brand takes great pride in sourcing their products from these farms, knowing that every bite their customers take helps support the rural communities that nurture these natural wonders.
From the fields to each customer’s doorstep, Barosi’s commitment to quality and sustainability never wavers. Every product their customers receive is a testament to the hard work and dedication of these local farmers, who grow and produce in the most economically viable and environmentally sound way possible.
Challenges
Low Order Conversion Rate
Barosi faced a significant challenge in their checkout process, where customers were required to enter several details, including contact, delivery, and payment information, every time they made a purchase. This process was time-consuming and took between 1.5-3 minutes, which often resulted in customers abandoning their purchases at the last minute, inevitably increasing their cart abandonment rates.
As a result, the brand experienced lower order conversion rates and higher customer acquisition costs (CAC) than desired, hindering their business growth and revenue. The need to go through the lengthy and cumbersome process was taxing for customers, leading to frustration and dissatisfaction. To address this issue, Barosi needed to find a way to simplify the checkout process and make it more seamless and user-friendly.
Higher RTO Rates & High COD Share
They also faced a significant obstacle in the form of poor address quality, resulting in a high rate of return to origin (RTO). Their customers were frequently inputting incorrect or incomplete addresses with missing landmarks or Pin codes. Despite the brand’s confidence in the products, the escalating RTO rates became a concern that demanded an immediate solution.
In addition to this, more than half of the customers preferred to pay through the cash-on-delivery (COD) option instead of choosing a prepaid method, which led to even more operational hassles, logistical challenges, longer settlement times for money, and higher RTOs.
Solution
Razorpay Magic’s One-Click Checkout- Barosi’s Secret to High Conversion Rates
Barosi approached Razorpay Magic Checkout to address their low order conversion rate and high RTO rate challenges. Upon understanding their challenges, Magic Checkout quickly implemented solutions to improve their checkout process.
The brand was able to transform its consumer purchase experience by partnering with Razorpay Magic Checkout. Thanks to Magic Checkout, shoppers no longer had to spend precious time filling out their contact and shipping information, as this process was now automated. This led to a 5x faster order completion process, resulting in a significant increase in their order conversion rate and a massive drop in the cart abandonment rate.
Barosi’s customers had the convenience of selecting their preferred payment method, including COD, as Magic Checkout suggested the most relevant option at the top for each user.
But that’s not all – Razorpay Magic Checkout also helped Barosi tackle one of the biggest challenges faced by direct-to-consumer brands in India: high RTO rates. By flagging high RTO risk users and disabling the COD option in real time, Magic Checkout helped bring down their RTO rates. This not only reduced operational hassles and logistical challenges but also led to improved cash flow and customer satisfaction.
Read Also: One-Click Checkout Advantage- Click, Shop, Done
Impact
Barosi on Razorpay Magic Checkout
“Our experience with Razorpay Magic Checkout has been nothing short of marvelous. The platform has not only significantly improved our conversion rate but has also effectively reduced our RTO rate. With the advanced machine learning algorithms employed by Razorpay Magic Checkout, we can now effortlessly identify high-risk users and promptly disable the COD payment method for them.” – Durlabh Rawat, founder of Barosi.
Transform Your Checkout Experience with Razorpay Magic Checkout, a One-Click Checkout Solution!
Barosi’s remarkable success story serves as a true inspiration to businesses facing similar challenges. If your organization is currently struggling with low order conversion rates and high RTO rates, Razorpay Magic Checkout is here to help.
Let us help you overcome your challenges and take your business to new heights.
