When Razorpay Optimizer made its foray into the payments routing world as an AI powerhouse, it redefined the payments ecosystem with its robust functionalities and ease of use. Our one-of-its kind, AI-Powered Payments Router crunches over 600 million data points to make one routing decision, and routes payments to the best performing gateway.
Razorpay Optimizer has pushed businesses to a future of infinite routing, flexibility, and visibility. On an average, businesses saw a whopping 10% surge in success rates. Businesses of all types and sizes used the solution, and loved it.
But we didn’t want to stop innovating. We thought- what if we could make the best of Optimizer, and engineer a solution that is built to power scale for enterprise business.
Thus was born Optimizer Pro.
| On an average, businesses get an uptick of 10% success rates once they start using Optimizer. |
Introducing: Razorpay Optimizer Pro
Razorpay Optimizer Pro packs in all the functional prowess of Optimizer, and supports a ton of scale. This new upgrade comes with 10x more flexibility and visibility in payment routing, making it a perfect fit for big businesses that face complex payments routing problems and have unique needs.
| Adda 247 Logo
-Amit Kumar, Associate Director, Product, Adda 24*7 |
Razorpay Optimizer Pro comes with new innovative capabilities such as Edge Routing, Native OTP(best-in- class with 90%+ coverage), Tokenization through saved cards, 3-way payments recon, and tons of new integrations in place.
What’s New and Improved…
| On average, businesses are able to save over 8-10 weeks of integration efforts annually, and over 26 lakh in spends! |
More Value for Money: We understand the value of every penny. Optimizer Pro delivers much more value for your investment by reducing the time dedicated to technical efforts such as engineering and accounting, making it a cost-effective solution for businesses of all sizes.
10X More Powerful: Leveraging cutting-edge technology, Optimizer Pro offers a tenfold increase in power, ensuring unparalleled efficiency and performance.
| Furlenco logo “Razorpay Optimizer impacted our success rates by 5% and we’re delighted with these results as it is a significant improvement in our business. We look forward to collaborating further with Razorpay.” -Arindam Dasgupta, Product Manager, Furlenco |
No down-time for your payments, ever!
The positive impact on businesses has been a driving force behind the development of Optimizer Pro. We have innovated in five key areas:
- Checkout
On an average, optimizing your checkout increases conversion rates by up to 35%. Offering a seamless checkout experience, Optimizer Pro addresses the critical need for user-friendly processes. Two sub-features, Native OTP and Saved Card with Tokenization remodel your checkout process.
- Native OTP: Allowing customers to experience a seamless checkout with no redirection to the bank’s ACS page gives you an edge and boosts success rates up to 8%.
- Single View Dashboard: Allows you to access information from multiple payment gateways in a single view dashboard.
- Automated 360° Single-Window Reconciliation: The AI-powered Automated Single reconciliation dashboard lets you track all payment settlements before they reflect in your bank account, with zero human intervention or coding.
- Success-Rate Dashboards: Track the uptime, projected, and real-time success rates on all the payments routed through Optimizer Pro.Saved Card with Tokenization: The feature acts as a wall of security around all your payment transactions and gives you an uptick of 8-10% in retaining customers.
2. Integrations
The Optimizer Advantage is evident in integration times, where Optimizer typically takes under 1 week compared to the industry average of 4 weeks, making it 4 times faster.“All our problems were seamlessly managed in Optimizer. The integration experience was super-quick. And we could route transactions between multiple partners based on various parameters, giving us the much-needed flexibility and the maximum benefit from multiple payment partners.” -Aniket Labde, Co-founder, and COO, Instant Mudra
Streamline your onboarding process with Optimizer Pro, ensuring a hassle-free experience for businesses looking to adopt this cutting-edge solution.
3. Routing
The Routing++ feature, enhanced by Artificial Intelligence and Machine Learning Models, guarantees a whopping 100% uptime on the payment gateway, optimizing payment processing for businesses.
The 50+ customisable parameters and support of Custom, Edge, Smart and Priority routing ensure that each of your payments are always routed through the fastest payment gateway with the most chance of success.
4. Post-Payments
Elevate your post-payment experience with dedicated features that allow you to track the status and success rates of all your payments in real-time.
- Single View Dashboard: Allows you to access information from multiple payment gateways in a single view dashboard.
- Automated 360° Single-Window Reconciliation: The AI-powered Automated Single reconciliation dashboard lets you track all payment settlements before they reflect in your bank account, with zero human intervention or coding.
- Success-Rate Dashboards: Track the uptime, projected, and real-time success rates on all the payments routed through Optimizer Pro.
Fab India “Razorpay Optimizer has been a good investment for our business. Their payment optimizer is incredibly efficient and has significantly improved our transaction success rates while reducing payment processing costs. With this user-friendly tool, we’ve experienced seamless payment reconciliations. It’s a must-have solution for any business looking to streamline their payments and check-out processes.”
-Nitika Sharma, Head, Customer Support, Fab India
5. Experience
In terms of the overall experience, Optimizer Pro offers a dedicated support system that’s ready to help you whenever you’re stuck.
Dedicated support team: Get access to a dedicated support team to help you with all your Optimizer related concerns
Monthly Reports: Stay informed with comprehensive monthly reports and tracking data, aiding in data-driven decision-making.
Dedicated Customer Success Manager: Enjoy personalized attention with a dedicated manager to ensure your satisfaction and success.
Conclusion
Optimizer Pro is tailored to boost your success rates, cut operational costs, and propel your business to new heights. Crafted as a robust tool, it efficiently routes transactions and handles technical complexities so you don’t have to. It’s not just an upgrade; it’s a strategic investment in empowering your business for a streamlined payments future, starting now.
- Single View Dashboard: Allows you to access information from multiple payment gateways in a single view dashboard.
