Educative, a platform trusted by developers around the world, helps engineers grow at every stage of their career — from learning to code for the first time to prepare for system design interviews. With its new partnership with Razorpay, Educative has made it easier than ever for Indian learners to upskill, reskill, and stay ahead. The platform now accepts local Indian payments — including UPI, UPI Autopay, domestic credit and debit cards, RuPay cards, and more — without needing a local entity or dealing with compliance overheads.
Why India, Why Now?
India is home to the world’s largest developer talent pool — and one of Educative’s fastest-growing markets. By 2030, 1 in 4 of the world’s developers will be Indian. With over 850M internet users, 96% of whom are mobile-first, and an EdTech market growing at 59% CAGR, the opportunity is clear.
But entering India isn’t simple. It means navigating:
- Complex RBI regulations like PACB, PAPG, LRS, and TCS —, and compliance was non-negotiable
- Unique payment behaviors — where learners prefer UPI over cards, expect instant confirmations, and won’t retry after a failed attempt.
- Reliable recurring flows — to ensure learning continues month after month without payment interruptions
- Mobile-first expectations — users demand native OTP, familiar UI, and fast checkouts, or they simply abandon
Educative needed a solution that could solve for conversion, compliance, and scale — all at once
The Non-Negotiables for Educative’s India Entry
Give learners the experience they expect – Indian users don’t want to fill out card forms. They want UPI apps, QR scans, and one-tap intent flows that just work — fast, familiar, and mobile-first.
Make renewals seamless – Monthly learning shouldn’t be interrupted by clunky flows. They wanted seamless UPI Autopay for learners that keeps subscriptions running — no re-auth, no drop-offs, no friction.
Go live without the legal lift – Setting up an entity in India is complex. Educative wanted to launch fast — and stay fully compliant from Day 1, without having to invest a lot of time and money.
Work with real people, not ticket bots – When scaling in a new market, support matters. Educative wanted hands-on help.
Razorpay Plugged It In, Educative Went Live
Right from day one, Razorpay and Educative worked closely to build a go-live plan tailored to their developer-first audience.
UPI Autopay & other Local Payment Methods
Razorpay enabled Educative to support:
UPI Autopay (intent flows, QR, app-based, UPI ID)- Debit & Credit cards
- One-time UPI payments for non-subscription courses
This meant Indian learners could subscribe and pay the way they preferred — fast, frictionless, and fully mobile. With UPI-native flows, Educative improved subscription success rates and reduced drop-offs across the board.
All of it, powered by Razorpay’s infrastructure — built to scale with global platforms, processing 10,000+ transactions per second with 99.99% uptime.
No Local Entity or Bank Account. No Regulatory Headaches.
Educative went live in India without setting up a local legal entity or bank account.
They didn’t need to navigate RBI frameworks like PACB, LRS, or AML themselves — Razorpay’s infrastructure is auto-compliant by design, with: RBI-aligned routing, Built-in LRS & AML checks, Real-time reconciliation alerts
No paperwork. No regulatory guesswork. Just seamless, compliant scale — from Day One.
Real-Time Visibility, Zero Manual Overhead
With a single dashboard, Educative gained complete visibility into:
- Subscriptions & mandate performance
- Refunds, settlements, and alerts
- Auto-reconciled reports aligned with global finance workflows
Beyond just reporting, the dashboard helped Educative spot what learners needed — faster. From payment behavior to drop-off trends, business insights were now just a click away. Tracking performance became as seamless as collecting payments.
The Impact
Since going live,
- Lakhs of learners from India have leveraged Educative to upskill themselves across cloud, backend, and system design.
- Learners have experienced a seamless checkout experience, driving conversions
- Educative has been able to go live in a compliant manner without additional engineering overhead.
Are you an International Ed-tech Business trying to unlock growth in India without the operational overheads?
