Transforming a house into a home isn’t just about adding new furniture; it’s about weaving a tapestry of beauty, comfort, and personal expression. At Metalkart, we understand this deeply. Established in 2020, we embarked on a mission to bring exceptional home decor and wall art to everyone’s doorstep, all meticulously crafted and infused with the rich heritage of Indian artistry.– Siddharth, founder of Metalkart.
While sharing their brand ethos, Metalkart also discussed the challenges they faced and the role that Razorpay Magic Checkout played in overcoming those obstacles. Read this Magic Checkout case study to find all the details.
Weaving a Tapestry of Beauty: The Metalkart Story
Born during the pandemic with a desire to create employment opportunities, Metalkart’s journey is one of social responsibility and artistic passion. Today, they connect art enthusiasts across India and the globe with unique treasures at unmatched prices.
Their mission is to empower local artisans in smaller Indian cities while promoting the rich heritage of Indian art and culture. Their meticulously crafted metal decor, from modern wall clocks to stunning pooja items, are all testaments to their commitment to quality and affordability.
Metalkart’s dedication to providing exceptional metal products and outstanding service earned them the Indian Achievers Award in 2021 for Promising Start-Up.
A Tangled Thread: The Challenge of High RTOs
Metalkart faced a significant challenge: high Return-to-Origin (RTO) rates, particularly on Cash on Delivery (COD) orders. These unfulfilled deliveries meant additional shipping, inventory management, and operational costs, significantly impacting their profit margins. Further complicating the issue was the high dependence on COD, the preferred payment method for many Indian consumers.
Unveiling the Solution: Razorpay Magic Checkout with COD RTO Intelligence
Metalkart knew they needed a solution to untangle this web of challenges. This is when they joined hands with Razorpay Magic Checkout. This innovative one-click checkout solution not only offered a seamless checkout experience but also wielded a powerful weapon: COD RTO Intelligence.
This intelligent feature, powered by a sophisticated algorithm, analyzed each order. It considered various factors like historical customer data, address accuracy, and other parameters to identify high-risk COD orders. Magic Checkout then cleverly disabled the COD option for these orders, minimizing the risk of unfulfilled deliveries and associated costs for Metalkart.
But that’s not all. RTO Intelligence went a step further, providing actionable insights. By analyzing historical data, Metalkart could block specific pin codes or IP addresses with a history of high RTOs, proactively preventing future issues.
Metalkart also shared their enthusiasm about the upgraded checkout:
The new checkout is phenomenal. Kudos to the entire team for their hard work. It looks sleek and performs excellently!
A Story Rewritten: The Impact of Innovation
The results achieved by implementing Razorpay Magic Checkout were a beautiful transformation. Metalkart witnessed a significant reduction in their RTO rate, decreasing unfulfilled deliveries and associated costs. Additionally, there was a remarkable 55% increase in prepaid order share, further streamlining the fulfillment process and improving cash flow.
A Heartfelt Testimony: A Partnership That Paid Off
The Final Chapter: Where Art Meets Innovation
Metalkart’s journey is a powerful testament to the impact of innovation. By integrating technology like Razorpay Magic Checkout, they not only overcame significant challenges but also advanced their mission to celebrate and promote Indian art and culture. This is a story where tradition meets innovation, proving that success often lies at this intersection.
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