Uberlyfe, a fast-growing brand in the home decor and furniture space, found itself at a pivotal moment in its e-commerce journey. As they scaled, issues with their checkout experience began to hinder growth, with slow processing times and high cart abandonment rates becoming persistent problems. Enter Razorpay Magic Checkout—a solution that not only simplified and accelerated their checkout process but also significantly boosted conversions. This Magic Checkout case study explores Uberlyfe’s journey, the challenges they faced, and how Magic Checkout transformed their business with remarkable results.
About Uberlyfe
Uberlyfe started its e-commerce journey by importing and manufacturing home decor products, quickly establishing a presence in major marketplaces. The real turning point for the brand came when the founders noticed a gap in the market for functional yet aesthetically pleasing furniture. After struggling to find a comfortable sleeping solution, they realized that the sofa cum bed designs available were either too cumbersome or lacked aesthetic appeal for modern homes.
With this insight, the Uberlyfe team set out to design versatile sofa cum beds in various shapes and colors—pieces that would not only solve functional needs but also elevate the look of any living room. Today, the brand operates both through its D2C website and major marketplaces like Amazon, Flipkart, and Pepperfry, providing customers with a range of thoughtfully designed sofa bed options.
The Challenges Faced
Slow and Complicated Checkout Process
Uberlyfe’s previous checkout process required customers to input extensive information for each purchase—contact details, shipping addresses, and payment information. This process became cumbersome, particularly for returning customers who had to re-enter the same details, leading to friction in the checkout experience.
Cart Abandonment and Lack of Visibility
Another issue was cart abandonment. The brand noticed a high drop-off rate during the checkout process but had limited visibility on who the customers were that were leaving. Without the necessary data to retarget these potential buyers, they were missing valuable opportunities to win back lost sales.
Seamless Checkout: The Magic Solution
Faster, Smoother Checkout with Razorpay Magic
Uberlyfe turned to Razorpay Magic Checkout to address both challenges. Magic Checkout streamlined the process by pre-filling customer information—such as contact, payment, and shipping details—making checkout five times faster than before. This improvement enhanced the customer experience and reduced friction for repeat buyers.
Winning Back Customers with Abandoned Cart Data
Magic Checkout not only expedited the checkout process but also created detailed abandoned cart data, which was shared with the brand. This enabled them to effectively retarget and recover sales from customers who had abandoned their carts.
Impact: A 14% Boost in Conversions
Thanks to the seamless experience Razorpay Magic Checkout provided, Uberlyfe saw an impressive 14% increase in their conversion rate. This boost in conversions highlighted just how powerful a smooth checkout experience can be in turning potential buyers into loyal customers.
Ruchika from Uberlyfe on Magic Checkout
Unlock Your Business Potential with Magic Checkout
Uberlyfe’s journey with Razorpay Magic Checkout demonstrates how a streamlined checkout process can lead to meaningful improvements in conversion rates. If you’re facing similar challenges with checkout friction and cart abandonment, Magic Checkout might be a practical solution to explore. Discover how refining your checkout experience can make a real difference for your business.
