This Magic Checkout case study explores how Nappa Dori transformed its shopping experience with Razorpay’s seamless payment and checkout solutions, creating a smoother and more reliable payment process. Founded by the visionary Gautam Sinha, Nappa Dori has emerged as a symbol of contemporary design, blending artisanal craftsmanship with modern aesthetics.
Nappa Dori’s Journey
Nappa Dori began its story in Hauz Khas Village, Delhi, where it quickly captured the attention of luxury consumers through its carefully curated design aesthetic. As one of India’s foremost contemporary design brands, it marries artisanal sensibilities with minimalism, creating products that harmoniously blend form with function.
The creative force behind Nappa Dori, Gautam Sinha, has been instrumental in its growth from a single store to over 12 flagship locations worldwide. His design philosophy, rooted in Indian heritage yet reflecting contemporary interpretations, resonates with an international audience. After spending his early years designing fashion accessories for high-street brands, Gautam found his passion for leather, which led to the birth of Nappa Dori.
With flagship stores in India, Dubai, and the United Kingdom, along with a strong online presence, Nappa Dori is also featured in prestigious retailers such as Fortnum & Mason and Selfridges. The brand’s mission is clear: to establish itself as a leading name in the luxury segment on a global scale.
The Challenge
Elevating the Customer Experience
To continue enhancing the customer experience, Nappa Dori sought to refine its payment processing capabilities. The brand recognized the importance of having a payment gateway with the highest success rate, ensuring that every transaction was completed seamlessly. They also aimed to improve the checkout experience for customers who valued speed and convenience, allowing them to finalize their purchases without delay.
The Solution
Effortless Payments, Faster Checkouts: The Razorpay Advantage
To meet their goals, Nappa Dori turned to Razorpay.
We saw the highest payment success rate with Razorpay Payment Gateway, and that’s precisely what we were looking for, says Simran Raj, e-commerce manager of Nappa Dori.
In addition to reliable payments, Nappa Dori needed a checkout process that would expedite transactions. After learning about Magic Checkout, the brand integrated it, enhancing their checkout speed by an impressive 5X. Customers now enjoy the convenience of pre-filled contact, shipping, and payment details, eliminating the tedious task of filling out lengthy forms. This shift was made possible through Razorpay’s extensive network, which serves over 200 million customers annually.
The integration of Razorpay not only simplified the shopping journey for Nappa Dori’s clientele but also significantly enhanced the brand’s order conversion rate. The implementation of Magic Checkout further boosted order frequency, solidifying Nappa Dori’s standing in the luxury market.
Impact
With Razorpay’s solutions, Nappa Dori achieved:
- Higher payment success rates, ensuring seamless, reliable transactions for customers.
- 7.3% boost in order conversions with a 5X faster, streamlined checkout process.
- Increased order frequency, reflecting stronger customer satisfaction and brand loyalty.
Nappa Dori on Razporpay
Thanks to Razorpay and the team for being a part of our journey. After implementing Razorpay Payment Gateway, our payment success rate has improved, and with Magic Checkout, the checkout process has become much faster, leading to a 7.3% increase in order conversion rates; plus, there’s a boost in our order frequency rate.
— Simran, Manager, E-commerce of Nappa Dori
Ready to Speed Up Your Checkout?
Just as Nappa Dori transformed their checkout process, you can experience a similar boost by integrating Razorpay Magic Checkout! Want to make your customers complete their orders faster? Fill out this quick form, and let us make streamlined checkouts a reality for you.
