DeoDap, a thriving B2B brand in India, sought to overcome sales challenges and streamline their payment process. This Magic Checkout case study reveals how, by partnering with Razorpay and implementing Magic Checkout, they saw a 10% increase in sales, enhanced customer trust, and enabled a smoother, faster, and more reliable checkout experience.
The DeoDap Story
Founded in 2014, DeoDap started as a wholesale business, connecting with manufacturers to sell products directly in the kitchenware category. Over the years, they expanded into health and personal care, baby products, and more, eventually offering 5000 products and serving a pan-Indian customer base. As their business grew, so did their challenges—particularly in ensuring a seamless payment process that could support their sales goals and reduce cart abandonment.
Challenge: Navigating the Complex Landscape of E-commerce
The brand had successfully launched a website and established a social media presence, but they soon realized that these efforts alone wouldn’t drive the sales growth they desired. They needed a payment gateway that could handle their increasing transaction volumes while also boosting customer trust. Additionally, they sought a streamlined checkout solution that would minimize cart abandonment by making the checkout experience as fast and smooth as possible. For any e-commerce business, especially one like DeoDap with a vast product catalog, ensuring that customers can quickly and easily complete their purchases is crucial to maintaining sales momentum.
Solution: The Power of Razorpay Magic Checkout
DeoDap partnered with Razorpay to integrate a robust payment gateway that met their growing needs. But they didn’t stop there. Understanding the importance of a seamless checkout process, they implemented Magic Checkout—a one-click solution designed to make transactions faster and more user-friendly. The standout feature for the brand was the address pre-fill capability, which allowed returning customers to complete their orders in record time.
Additionally, Razorpay’s branded button and the Razorpay Trusted Business widget significantly enhanced customer trust and brand credibility. This combination of features not only improved the user experience but also addressed the core issue of cart abandonment by simplifying and accelerating the checkout process.
Impact: A Game-Changer for DeoDap
The results were remarkable. The address pre-fill feature alone contributed to a 10% increase in sales. Furthermore, the enhanced branding and customer trust, thanks to the RTB widget, helped the brand strengthen its market presence and achieve consistent sales growth.
DeoDap’s Experience in Their Own Words
The Power of Strategic Partnerships in E-commerce
DeoDap’s partnership with Razorpay and the implementation of Magic Checkout proved to be a strategic move that addressed their challenges head-on. The results speak for themselves: increased sales, improved customer trust, and a faster, more reliable checkout process. DeoDap’s journey highlights the importance of choosing the right payment solutions to drive business success in the competitive world of e-commerce.
