My baby was about to go to school, and I made a few cute labels for her and put her name on them. I made some baggage tags from laminated paper, then some gift tags on another paper. Being around paper has always been there since I was a kid. — Sheetal Goel, Founder, Cupik Design
From a mother’s simple act of creativity to a brand loved for its personalised stationery, Cupik Design has grown with heart and purpose. As the brand scaled, founder Sheetal Goel wanted the buying journey to feel just as smooth and personal.
By enabling Magic Checkout, she simplified the checkout process, reduced drop-offs, and added clarity with features like partial COD, making it easier for customers to complete their purchases without friction.
🎨 About the Brand: A Story Woven with Paper, Passion, and Purpose
The founder’s journey is deeply entrenched in the world of advertising and design, having worked on iconic Indian brands like Fevicol and even contributed to launching Hobby Ideas. “I started proofreading when I was a kid, probably around 14-15 years old. I used to get my pocket money like that,” she shares, reflecting on her early connection to print and creativity.
Even the brand name has a heartwarming origin. “‘Cup-ik’ was my little baby’s first word. She was trying to say cupcake. She had a cupcake-shaped pillow that she used to call Cup-ik. And that’s how the name came into the picture.”
Today, Cupik’s portfolio includes over 2000 design SKUs across 84 product lines, from gift envelopes to notepads, labels to tags, and everything in between, all wrapped in contemporary design and personalization. With a reputation for quality, Cupik has won multiple awards from Kidsstoppress and boasts collaborations with esteemed clients like HSBC, Deloitte, Viacom18, and more.
“As my kid grows, my product line also started growing,” she says, an authentic evolution of brand and personal journey.
🛠️ Simplifying the Checkout Experience, One Click at a Time
As Cupik Design grew, founder Sheetal Goel knew the next step was making the buying process feel as effortless as her products looked. “I’m an avid online shopper myself, and it irritates me when a website asks me to create an account before I can buy something,” she shared.
To streamline the experience, especially for new and returning customers, Magic Checkout was one of the first upgrades she implemented. The pre-filled, one-click checkout removed unnecessary steps, making it easier for customers to complete their purchase without friction.
Another key feature that added value was partial Cash on Delivery (COD). By allowing customers to pay a part of the amount upfront, Cupik could better gauge buying intent while still offering flexibility. This small but meaningful shift brought more confidence to both sides of the transaction.
Beyond simplifying payments, Razorpay also supports early-stage brands through initiatives like Razorpay Rize, which empowers founders with resources and communities to scale their businesses.
Together, these improvements helped Cupik create a smoother, faster, and more intuitive experience—just the kind of thoughtful touch that mirrors their approach to gifting.
📈 Impact at a Glance
✨ What the Founder Says
🎁 Wrapping It Up: Seamless Gifting Starts with a Magical Checkout
Cupik Design’s story is one of creativity, love, and evolution, but also one of smart decisions that scale customer experience. By enabling Magic Checkout, Cupik not only made transactions seamless but also aligned its digital journey with the warmth and charm its products represent.
If you’re a D2C brand looking to reduce friction, increase conversion, and deliver magic at checkout, Magic Checkout is the answer. Enable it today and delight your customers at every step.
