At Alphonso Mango, the aroma of golden mangoes isn’t just a scent. It’s a legacy. A tradition of delivering the purest Devgad and Ratnagiri Alphonso mangoes, from generations-old orchards in Maharashtra to tables across India and beyond. But how do you ensure that this premium experience extends beyond the fruit itself, into the very moment someone places an order?
In this Magic Checkout case study, we explore how Alphonso Mango teamed up with Razorpay Magic Checkout to deliver not only the taste of real mangoes, but also a seamless shopping journey for customers.
Table of Contents
About the Brand: Alphonso Mango — A Legacy of Purity
From our orchards to your home, fresh, honest, and full of love.
At Alphonsomango.in, it’s more than just mangoes. It’s about preserving a piece of India’s heritage.
Born in the rich red laterite soils of Maharashtra’s Konkan region, every Alphonso mango is handpicked, naturally ripened, and packed with care. With a vision to bring this authentic taste to every mango lover, Alphonso Mango uses AI-based grading and scanning technology to ensure that only the finest, export-grade, chemical-free mangoes reach your doorstep.
For the first time, these orchard-fresh mangoes are now available across India, the USA, and the UK. They come directly from the farms, without middlemen, preservatives, or shortcuts.
The Problems Behind the Cart, and the Magic That Solved Them
Even the finest mangoes need a buying experience to match. As Alphonso Mango scaled across India and global markets, they needed checkout to be as smooth and satisfying as their fruit. That’s where Razorpay Magic Checkout stepped in.
Challenge 1: Checkout Friction
While customers enjoyed browsing, many dropped off at checkout due to lengthy forms and poor autofill, especially on mobile.
The Fix: Magic Checkout
With pre-filled details and one-click payments, checkout became fast and seamless. The result? Fewer drop-offs and a smoother path to purchase.
Challenge 2: Rewarding Loyalty with Seamless Coupons
With a growing base of repeat customers, Alphonso Mango wanted to make it easy to redeem coupons, but timing and visibility were a challenge.
The Fix: Magic Checkout made it intuitive
Built-in coupon capabilities ensured offers were shown and applied at the right time, enhancing loyalty and the overall shopping experience.
Challenge 3: Knowing When and Why Customers Leave
Understanding the exact moment a buyer abandons a cart is like catching a falling mango mid-air, difficult but invaluable. Alphonso Mango wanted to retarget intelligently and ensure no potential order slipped through the cracks.
The Fix: Login with Razorpay brought visibility
Now they could identify abandoned carts, understand user behavior, and re-engage effectively.
The Impact: A Sweeter Conversion Story
Since adopting Razorpay Magic Checkout, Alphonso Mango has seen a remarkable 25% increase in order conversions.
More than just numbers, they’ve gained:
- Faster checkouts
- Improved customer satisfaction
- Repeat purchases
- And a smoother, more trustworthy buying journey
Testimonial: The Magic is Real
Wrapping Up: From Checkout to Delight
Just like Alphonso Mango brought the real taste of Konkan to homes across the globe, Magic Checkout helped them bring ease, trust, and delight to every order.
If your brand is looking to supercharge the shopping experience, build customer trust, and boost conversions, Magic Checkout might just be the missing ingredient in your eCommerce recipe.
Because in the end, whether it’s mangoes or merchandise, everyone deserves a sweet checkout experience.
