If you run an online business, you already know: getting people to your site is hard. Getting them to add to cart is harder. But the hardest part? Getting them to hit ‘Buy Now.’

That final stage, at the checkout is where revenue is either won or lost. Yet too many businesses focus their energy upstream, spending on ads, email campaigns, and influencer tie-ups… and then treat checkout like a formality.

Big mistake. Because when used right, checkout offers can be your highest-performing revenue tool. At Razorpay, we’ve seen them turn hesitant shoppers into buyers, boost order values, and slash cart abandonment, all at once.

Why Offers at Checkout Work Better Than Anywhere Else

1. Right Time, Right Intent

Checkout is the moment of peak purchase intent. A well-timed offer—like “5% off with XYZ card” or “₹200 cashback on UPI” can nudge even the most hesitant customer across the finish line.

2. No More Coupon-Hunting 

Nobody wants to dig through emails for a discount code. Checkout offers are auto-applied, one-click, and friction-free, so you don’t lose customers to inconvenience.

3. Offers Relevant to your Customer

The best checkout offers aren’t random, they’re smart, and tailor-made for the buyer. Based on what’s in the cart, which payment method the shopper prefers, or their past behavior. A first-time credit card user? Offer a card-specific discount. High-value cart? Tempt them with an EMI deal.

4. Cart Abandonment, a thing of the past

With 70% of online carts left behind, a well-placed offer can prevent last-minute drop-offs by easing price anxiety or creating urgency to complete the purchase.

5. Change the way customers pay

Want to drive more UPI, credit card EMI, or BNPL usage? Checkout is the only moment you can influence payment method behavior in real time. Customers will switch for the right reward.

So What’s Holding Businesses Back?

If checkout offers work so well, why aren’t more businesses using them?

Because for many founders and teams, the road to implementation feels full of roadblocks: “We don’t know which offers we’re eligible for.”  “Even if we have access to offers, integrating them into our checkout needs dev time.” “Managing offers across systems and teams is chaotic—we end up dropping the ball.”

Sound familiar? You’re not alone. These are the exact pain points we’ve heard from hundreds of merchants—and they’re exactly what Razorpay solves for.

How Razorpay Makes It Effortless

Offer Visibility, Without the Guesswork
With Razorpay, you get access to a library of pre-negotiated offers from banks, payment partners and businesses. No chasing. No missed opportunities. Just plug and play.

No-Code Integration
Don’t have dev bandwidth? No problem. Razorpay lets you go live with powerful checkout offers using low-code or no-code tools—so marketing teams can launch campaigns independently.

One Unified Dashboard
Plan, launch, track, and optimize every offer in one place. No juggling spreadsheets or tools. Just clean, centralized control.

The Bottom Line

Customer acquisition costs are climbing. Attention spans are shrinking. And traditional promo channels just don’t convert like they used to.

The one place where intent, timing, and incentives align? Checkout. This is your best bet to drive revenue.

If you’re not optimizing your checkout offers, you’re not just missing conversions, you’re leaving real money on the table.