A bio-link store is a hosted page that lets customers browse products and pay after following a link from a social profile. Razorpay Webstore brings product listings, images and payment collection together on a page you can share from your profile, without building a separate website.

Key takeaways

  • A bio link can direct customers to a hosted payment page or a Webstore without requiring a separate website.
  • Use Payment Links for a confirmed amount and order. Use Webstore when customers need to browse product listings with images.
  • Webstore supports product names, prices, descriptions, images and stock quantities. Configure these before sharing the store.
  • Connect your store’s payment collection with the fulfilment process your business uses; set up Subscriptions separately for recurring charges.
  • Check account activation, enabled payment methods and applicable fees before accepting live payments.

Choose the product around the buying journey

Customer need Product to evaluate Scope
Pay an amount already agreed in a conversation Payment Links Create and share a payment request.
Pay through a hosted page for a campaign, service or collection Payment Pages Configure a hosted collection page and its customer fields.
Browse products with photos before paying Webstore Create product listings with images, prices, descriptions and stock quantities.

Read the Payment Links guide, explore Payment Pages and review the Webstore documentation. Choose Webstore for a visual product catalogue, and Payment Links for an amount already agreed with the customer.

Set up a Webstore for your bio link

  1. Open Payment Pages in the Razorpay Dashboard, select Create Payment Page and choose Create Razorpay Webstore.
  2. Add a product name, price and description. Enter the stock quantity when you want to track available units.
  3. Add product photographs. The creation guide supports up to five product images per listing.
  4. Add the remaining products and complete the store and business details required by the setup flow.
  5. Preview the customer-facing page. Check names, prices, images, contact information and the enabled payment methods.
  6. Complete the applicable account activation and verification requirements before accepting live payments.
  7. Share the published store URL in your social profile or a customer conversation. Keep product and stock information current.

Use the current creation guide for the detailed interface steps and the management guide for later changes.

Make product choices and fulfilment explicit

Show product choices clearly before payment. For sizes, colours or custom specifications, confirm the selection in your listing or customer conversation and check the available configuration. Choose an ecommerce setup with the required variant controls when your catalogue needs a more complex selection flow.

Tell customers how and when they will receive their purchase. Pair Webstore’s product listing and payment collection with your shipping or digital-delivery process, and test that fulfilment workflow before launch.

Recurring payments need their own setup

For memberships or another recurring charge, evaluate Razorpay Subscriptions and its supported payment methods. Set up the recurring mandate, customer authorisation and billing lifecycle through the supported Subscriptions flow before offering automatic renewals.

Check fees and settlement before launch

Review Razorpay’s current pricing and the commercial terms enabled for your account. Separate setup or maintenance charges, payment-processing charges, optional-product charges and applicable taxes. Check setup and maintenance costs alongside transaction charges so your product margins reflect the full cost of accepting payments.

A successful customer payment and settlement to your business bank account are different events. Check your account’s settlement schedule before promising when money will be available.

Frequently asked questions

Can I sell through a bio link without building a website?

Yes. A hosted Webstore or Payment Page provides a page you can share. Live acceptance remains subject to account activation and the enabled product configuration.

Where do customers see product photographs?

Customers see product images on your Webstore listings before payment. Social-app previews and payment-method screens have their own layouts, so preview the full journey on your customers’ devices.

Can I update stock after publishing?

Yes. The Webstore FAQs describe updating stock from the Webstore list or its edit mode.

How should I deliver a digital product after payment?

Connect payment confirmation with your chosen digital-delivery process. Test file access and customer communication before offering automatic delivery.

Author

Marvil Fernandes is a content marketing professional at Razorpay, specialising in research-driven content across payments, banking infrastructure, and financial technology. As an Associate in the content marketing team, he focuses on simplifying complex fintech topics for businesses, from payment flows and cross-border transactions to emerging trends in digital commerce and AI in payments.