We’re making the meat industry right, bite by bite”. That’s the mission Licious is built on.
IIT Delhi grads, Abhay Hanjura and Vivek Gupta recognized that the meat-buying process in India had some glaring inefficiencies. The traditional methods of buying meat, through a local butcher or a supermarket often meant compromising on quality and trust. The quality of the meat was inconsistent, hygiene standards were uncertain, and there was no transparency about sourcing, storage, or handling.
And thus, Licious was born in 2015 – to reinvent how India shops for meat, poultry, and seafood. From day one, the goal was simple: provide a better, more reliable shopping experience by delivering high-quality, hygienic, and fresh products straight to consumers’ doorsteps.
Since then, Licious has truly taken off. It has become a household name for meat-lovers across the country. In 2021, the brand made history by becoming India’s first D2C unicorn, a testament to the massive trust and love it has earned from millions of consumers.
Today, Licious serves customers across 28 cities in India, fulfilling millions of orders every month. But the brand isn’t stopping at just online convenience.
Licious is starting to expand into offline retail in a big way. The company has announced plans to open 500 physical stores across 20 cities, with a sharp focus on high-demand urban centres like Delhi-NCR, Bengaluru, Mumbai, Pune, Chennai, and Kolkata.
Alongside this, Licious continues to innovate with new offerings – from ready-to-cook marinades and meal kits to specialty cuts and regional favourites – catering to evolving preferences while staying rooted in their original mission of providing high-quality meat products to consumers consistently.
Razorpay: Powering the Licious Experience, One Seamless Payment at a Time
For a brand built on quality and reliability – every touchpoint counts. Ensuring that customers have a smooth experience while transacting with the brand is particularly important. And that’s where Razorpay comes in.
Razorpay powers their payments infrastructure across online and offline channels – helping deliver a seamless, reliable experience every time a customer transacts.
Backing Bold Brands That Raise the Bar
From reimagining how India shops for meat to setting new benchmarks in D2C success, Licious isn’t just building a brand – it’s building a movement. With an uncompromising focus on quality, trust, and customer experience, they’ve carved out a category of their own.
And at Razorpay, we’re proud to be a part of that journey – powering the payments behind every seamless order, every in-store swipe, and every bite that delights. Here’s to backing the boldest, and helping them scale, one transaction at a time.
Find out how we’re backing India’s boldest disruptors
