Meet Sunil, a store manager at a multi-brand fashion retail store facing a common challenge. Every day, he sees customers trying on products in-store only to compare prices online and ultimately choose to purchase the same items through e-commerce platforms. This trend not only hampers Sunil’s ability to sell stock but also affects his sales targets and makes it difficult to compete with online deals. Fortunately, Razorpay has the perfect solution to address Sunil’s concerns and enhance his store’s competitive edge.
Introducing Super QR, an innovative new feature that redefines UPI payments by integrating contextual offers and EMIs directly into the payment experience. Launched by NPCI, Super QR empowers Third-Party Application Providers (TPAPs) to enhance UPI transactions with tailored value-added services. This revolutionary product not only enriches the payment process but also opens up a new realm of possibilities for merchants and customers alike.
What is Super QR?
Super QR leverages NPCI’s Contextual Payments on UPI to bring a new level of personalization and value to transactions. By gathering additional context from Acquiring and Issuing Banks before completing a UPI transaction, Super QR allows TPAPs to provide a more tailored and engaging payment experience. Here’s how it transforms UPI payments:
- Contextual Integration: Unlike traditional UPI payments, which are generic and lack contextual information, Super QR enables merchants to offer payment-related benefits such as discounts, EMIs, and even lounge access directly through UPI app.
- Value-Added Offerings: With Super QR, merchants can integrate value-added services seamlessly into the payment process, enhancing customer satisfaction and engagement.
Top Benefits of Super QR
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Implement Discount Offers on UPI Payments
Super QR allows merchants to provide direct discounts on UPI transactions, significantly improving the customer experience. While current UPI systems offer scratch cards through TPAP apps that reveal offers only upon redemption, Super QR enables real-time application of discounts during checkout.
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Identify Optimal Card and EMI Offers
Customers with multiple credit or debit cards often rely on cashiers or store managers to find the best offers and EMI options. With Super QR, customers can discover and evaluate these offers themselves during the checkout process in their preferred UPI apps, simplifying the decision-making process and enhancing their shopping experience.
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Support No-Cost or Low-Cost EMI Options on UPI
Super QR facilitates the integration of no-cost EMI options directly into UPI apps. This feature eliminates the need for POS devices and integrates EMI features into the customer’s digital payment experience, offering a seamless and user-friendly solution.
Who Should Use Super QR?
Super QR is ideal for any business looking to increase customer engagement through targeted offers and EMI options. It is suitable for a range of businesses, from large enterprises to mid-sized and small merchants, across various industries.
How Super QR Benefits Your Business
- Run Discount Offers on UPI Payments: UPI is now a popular payment method among consumers. With Super QR, merchants can run targeted discount offers directly on UPI transactions, drawing more customers and boosting sales.
- Reduce Friction in Discovering Offers: Customers no longer need to depend on store staff to find the best offers on their cards. Super QR allows them to discover and apply offers as part of the checkout process in their UPI app.
- Provide Superior Affordability Experience: By enabling card-not-present transactions and integrating offers and EMI options directly into the UPI payment process, Super QR enhances the affordability experience for customers.
Elevate Your Payment Experience with Super QR
Super QR is set to revolutionize the UPI payment landscape by integrating contextual offers and financing options directly into the payment process. For merchants looking to enhance customer engagement, streamline transactions, and offer personalized benefits, Super QR is the ideal solution.
Ready to take your UPI payments to the next level? Discover how Super QR can transform your business and provide your customers with a superior payment experience.
