Login friction is a silent conversion killer. Every forgotten password and extra field a customer has to fill is a potential point of abandonment. For e-commerce businesses, creating a seamless path from discovery to purchase is essential for survival.
This is where a smarter login system becomes critical.
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What is Login With Razorpay?
Login With Razorpay is an intelligent login system designed specifically for e-commerce businesses. It enables your customers to log in once and stay authenticated across a vast network of stores. This provides a seamless, one-tap checkout experience while giving you deeper customer insights to grow your business.
How to Enable Login With Razorpay on Your Shopify Store
Getting started is simple. The setup involves two key stages: configuring your Shopify account settings and then enabling the feature in your Razorpay Dashboard.
#1: Configure Your Shopify Settings
First, you’ll need to adjust your customer account settings in Shopify to allow the integration.
- Log in to your Shopify Store and navigate to Settings → Customer accounts.
- In the Login Links section, select Legacy.
- Click Switch to legacy customer accounts to confirm.
- On the home page, navigate to Online Store → Preferences in the Sales channels section.
- Scroll down to the Spam Protection section and disable the Enable on login, create account and password recovery pages setting.
- Click Save.
#2: Enable in Your Razorpay Dashboard
Once your Shopify store is ready, you can activate the feature in Razorpay.
- Log in to the Razorpay Dashboard and navigate to Magic Checkout → Setup & Settings.
- Navigate to Login with Razorpay Setup.
- Turn on Enable Login with Razorpay.
For more detailed technical information, you can always refer to our official documentation.
Key Features:
By enabling Login With Razorpay, you unlock a powerful suite of tools designed to boost conversions and reduce costs.
✔ One-Tap Authentication: Users can log in instantly with their phone number & OTP, eliminating password fatigue.
✔ Plug-and-Play: Instant setup on your Shopify store.
✔ Multiple Login Methods: Enable logins through SSO, OTP, Biometric authentication, Truecaller, Email, and more.
✔ Unified Login Across Businesses: A single login ensures customers remain authenticated across all Razorpay-powered stores.
✔ Pre-Filled Checkout Information: Auto-fills saved addresses and payment details to speed up transactions.
✔ Incentivized Login: Offer exclusive discounts or loyalty perks to encourage account creation.
✔ Customer Behavior Tracking: Gain valuable insights into shopping habits and abandoned carts for smarter retargeting.
✔ Higher Checkout Completion Rates: Reduces login friction, leading to more successful transactions.
✔ Lower Customer Acquisition Costs (CAC): Leverages first-party data to retarget warm leads instead of relying on costly new customer acquisition.
✔ Better Cart Recovery: Helps recover abandoned carts by identifying users earlier in the purchase journey.
✔ Built-In Privacy & Consent Management: Gives customers full control over their communication preferences and marketing opt-ins.
✔ Customizable Login Experience: Merchants have full flexibility to personalize the login screen to communicate key messages. They can highlight anything from store policies and trust signals to promotional campaigns, limited-time offers, and much more. Example use cases include:
- Announcing same-day delivery or assured returns to build customer confidence.
- Showcasing store certifications and customer ratings for added credibility.
- Promoting time-sensitive offers, coupon codes, or new product launches at the moment of login.
Transparent and Customizable Customer Consent
Unlike other solutions that bury consent settings within Terms & Conditions, Login With Razorpay is designed to provide clear and user-friendly data permissions when it launches.
Businesses Can Customize Consent Settings:
✅ Unified Consent: A single opt-in covering Phone, Email, and WhatsApp marketing.
✅ Granular Consent: Customers can select individual communication preferences for marketing messages.
✅ Opt-Out Flexibility: Businesses who do not plan to retarget customers can disable consent prompts entirely.
This approach fosters customer trust while enabling businesses to build strong, long-term relationships.
New Update: Advanced Customization & Global Support
We have made Login With Razorpay even smarter with support for GeoIP-based logic in SSO.
What’s New: For stores with international traffic, SSO now automatically deactivates for non-Indian IPs, ensuring a smooth login experience for global customers. International shoppers will seamlessly fall back to the default Shopify login experience.
Businesses can also opt in to a forced redirect flow tailored for international users. (Refer to the screenshot. This is an opt-in feature.)
Why Ecommerce Businesses Need Login With Razorpay
✅ Higher Checkout Completion Rates: Reduces login friction, leading to more successful transactions.
✅ Lower Customer Acquisition Costs (CAC): Leverages first-party data to retarget warm leads instead of relying on costly new customer acquisition.
✅ Improved User Experience: Enables a personalized shopping journey with auto-filled details and targeted offers.
✅ Better Cart Recovery: Helps recover abandoned carts by identifying users earlier in the purchase journey.
Frequently Asked Questions (FAQ)
1. Is this feature available for platforms other than Shopify?
Currently, Login With Razorpay is exclusively available for Shopify merchants. We are always working to expand our offerings, so stay tuned for future updates!
2. What are the requirements to use this feature?
This feature is available to all Shopify merchants who have Magic Checkout enabled on their Razorpay Dashboard.
3. How does this improve the login experience for my customers?
It creates a unified login for customers across the Razorpay network. If a customer has logged in once on any participating store, their details (like saved addresses) can be pre-filled on your store, dramatically speeding up checkout.
4. Can I customize the look of the login screen?
Yes! You have full flexibility to personalize the login screen to match your brand and communicate key messages, such as special offers, trust signals, or return policies.
The Future of Frictionless Ecommerce Logins
Login With Razorpay isn’t just about simplifying logins; it’s about empowering businesses with better customer insights, stronger retention strategies, and higher conversion rates. With seamless authentication, auto-filled checkouts, and robust privacy controls, it ensures businesses increase sales while respecting customer preferences.
🔊Login With Razorpay is now live and transforming the e-commerce experience! Read more here.
