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What is Login With Razorpay?
Login With Razorpay is an intelligent login system designed for e-commerce businesses. It enables users to log in once and stay authenticated across multiple stores, providing a seamless checkout experience while giving businesses deeper customer insights.
Key Features:
✔ One-Tap Authentication: Users can log in instantly with their phone number & OTP, eliminating password fatigue.
✔ Plug-and-Play: Instant setup on Shopify, WooCommerce, and more
✔ Multiple Login Methods: Enable logins through SSO, OTP, Biometric authentication, Truecaller, Email, and more
✔ Unified Login Across Businesses: A single login ensures customers remain authenticated across all Razorpay-powered stores.
✔ Pre-Filled Checkout Information: Auto-fills saved addresses, payment details, and past orders to speed up transactions.
✔ Incentivized Login: Businesses can offer exclusive discounts, loyalty perks, and free gifts to encourage account creation.
✔ Customer Behavior Tracking: Businesses gain valuable insights into shopping habits and abandoned carts, enabling smarter retargeting.
✔ Built-In Privacy & Consent Management: Gives customers full control over their communication preferences and marketing opt-ins.
✔ Customizable Login Experience: Merchants have full flexibility to personalize the login screen to communicate key messages. They can highlight anything from store policies and trust signals to promotional campaigns, limited-time offers, and much more. Example use cases include:
- Announcing same-day delivery or assured returns to build customer confidence.
- Showcasing store certifications and customer ratings for added credibility.
- Promoting time-sensitive offers, coupon codes, or new product launches at the moment of login.
Transparent and Customizable Customer Consent
Unlike other solutions that bury consent settings within Terms & Conditions, Login With Razorpay is designed to provide clear and user-friendly data permissions when it launches.
Businesses Can Customize Consent Settings:
✅ Unified Consent: A single opt-in covering Phone, Email, and WhatsApp marketing.
✅ Granular Consent: Customers can select individual communication preferences for marketing messages.
✅ Opt-Out Flexibility: Businesses who do not plan to retarget customers can disable consent prompts entirely.
This approach fosters customer trust while enabling businesses to build strong, long-term relationships.
New Update: Now Supports GeoIP Detection for Global Stores
We have made Login With Razorpay even smarter with support for GeoIP-based logic in SSO.
What’s New: For stores with international traffic, SSO now automatically deactivates for non-Indian IPs, ensuring a smooth login experience for global customers. International shoppers will seamlessly fall back to the default Shopify login experience.
Businesses can also opt in to a forced redirect flow tailored for international users. (Refer to the screenshot. This is an opt-in feature.)
Why Ecommerce Businesses Need Login With Razorpay
✅ Higher Checkout Completion Rates: Reduces login friction, leading to more successful transactions.
✅ Lower Customer Acquisition Costs (CAC): Leverages first-party data to retarget warm leads instead of relying on costly new customer acquisition.
✅ Improved User Experience: Enables a personalized shopping journey with auto-filled details and targeted offers.
✅ Better Cart Recovery: Helps recover abandoned carts by identifying users earlier in the purchase journey.
The Future of Frictionless Ecommerce Logins
Login With Razorpay isn’t just about simplifying logins; it’s about empowering businesses with better customer insights, stronger retention strategies, and higher conversion rates. With seamless authentication, auto-filled checkouts, and robust privacy controls, it ensures businesses increase sales while respecting customer preferences.
🔊Login With Razorpay is now live and transforming the e-commerce experience! Read more here.
