When it comes to payments, experience is everything. Your customer hits pay, and in those few seconds, what happens behind the scenes can make or break a sale. Razorpay’s Hosted Optimizer is built to make sure it’s the former, every single time.
So, what exactly is Hosted Optimizer?
Hosted Optimizer is the smarter, faster, and more efficient evolution of your current payment routing setup. Think of it as your new behind-the-scenes payments engine, powered by Razorpay’s industry-best routing logic, but with your infrastructure in the driver’s seat.
Traditionally, third-party infrastructure (3P infra) handles your routing. That means you have lesser control over your payments against what you may desire. With Hosted Optimizer, you retain the ownership of your payment infrastructure, while Razorpay manages it, ensuring better outcomes and seamless compatibility with all your Razorpay tools.
Let’s Break It Down
Before Hosted Optimizer
Now with Hosted Optimizer
| Without Hosted Optimizer | With Hosted Optimizer |
| Your buyer lands on a checkout page managed by a third party. | Customers stay on your checkout page. |
| The payment is routed through a third-party router, where you have little control over optimization. | Payments are routed through your infrastructure, but managed by Razorpay. |
| Success rates? Not always in your hands. | The system selects the best-performing Payment Gateway (payment gateway) in real-time, maximizing success. |
In simple terms: you own it, we manage it, your customers benefit from it.
Why Should You Opt For Hosted Optimizer?
- Lower Transaction Costs
Smart routing directs traffic to cost-effective payment gateways, bringing down your per-transaction spend, especially with priority routing. - Razorpay Ecosystem Friendly
Native compatibility with Razorpay’s latest innovations, like Turbo UPI, Native OTP, and CVV-less payments, so you’re always a step ahead. - Higher Success Rates
Our AI-driven engine processes over 600 million data points to make routing decisions in real time, increasing payment success by up to 30%. - PCI Compliance Built-In
Hosted Optimizer comes with Razorpay-managed PCI compliance, so you can leave the messy work to us. - Convenient & Scalable
Works both as a full-stack solution and a modular setup, giving you flexibility to integrate the way you want.
The Full Feature Stack
| Component | What You Get |
| Routing | Smart, AI-based routing for higher success & lower costs |
| Checkout | A customizable experience, tailored for your business |
| Integrations | Plug into 100+ payment gateways with minimal dev effort |
| Post Payments | Refunds, reconciliations, and reporting made easy |
You also get business-specific integrations, a team of payment experts, continuous optimization, and the ability to scale with confidence.
The Bottom Line
Hosted Optimizer is built for businesses that want more– more control, more performance, and more conversions. Whether you’re looking to reduce operational overhead, increase payment success rates, or simply deliver a better customer experience, Hosted Optimizer is the next payment upgrade you need!
