Imarticus Learning, founded in 2012, champions lifelong learning as a prominent player in Asia’s edtech landscape, making knowledge accessible through advanced technology. However, as they expanded their e-learning platform, they encountered significant payment processing challenges. The rising demand for diverse options—from credit cards to digital wallets—revealed gaps in their infrastructure. Lacking a centralized solution, they faced rising costs and inefficiencies. That’s when Razorpay Optimizer stepped in, transforming their payment landscape.
The Payment Puzzle: Navigating Integration Challenges
Imarticus Learning encountered a complex web of issues while trying to optimize their payment gateway. Although they had established relationships with banks like SBI, integrating these partners into their payment system proved difficult. The cumbersome onboarding process with their previous payment gateway led to inefficiencies and frustration, stalling their ability to deliver a seamless payment experience. Rising transaction costs only added to the challenge, as Imarticus Learning needed a solution that could streamline payment processes without requiring an overhaul of their existing systems or excessive time investment.
Razorpay Optimizer: Meeting All of Imarticus Learning’s Needs in One Solution
To tackle these challenges, they turned to Razorpay Optimizer, a game-changing solution designed for effortless payment processing.
One-Click Integration
Traditionally, integrating a single payment gateway can take up to 120 working days, while manually adjusting routing logic can consume 7 to 15 working days. Razorpay Optimizer eliminated all that hassle for Imarticus Learning with its one-click integration.
Singular, Consolidated Source of Information
The unified settlement reports gave them a clear, consolidated view of transactions across all payment methods and gateways. This made data collection and performance comparison effortless, allowing them to easily identify which methods or gateways performed best and cost the least—all within one unified dashboard.
Automated Single Reconciliation View dashboard
Gone are the days of tedious manual tracking and endless back-and-forth for refunds at Imarticus Learning. With Optimizer’s industry-first Automated Reconciliation feature, they have not only streamlined its payment tracking but also transformed the refund process.
The remarkable increase in the success rate is a testament to how the smoother transaction experience with Razorpay Optimizer has significantly boosted customer satisfaction.
The streamlined approach with Razorpay Optimizer allowed Imarticus Learning to optimize its operational costs.
The platform now supports a diverse range of payment methods, contributing to a staggering revenue contribution for Imarticus Learning.
Conclusion
With Razorpay Optimizer, Imarticus Learning has not only tackled its payment challenges but has also embraced a future of streamlined operations and enhanced learner experiences. This partnership illustrates how innovative payment solutions can drive growth and operational efficiency in the fast-evolving edtech landscape. As they continue their mission to make learning accessible for all, Imarticus Learning is poised to redefine the educational experience for a tech-driven world.
