The Pant Project is India’s go-to D2C brand for both custom-made pants and ready-to-wear pants – designed to fit your style, size, and screen. With a digital-first model and an average order value (AOV) of Rs. 4,000+, the brand relies heavily on seamless online experiences to convert curious visitors into loyal customers.
In a category where touch and trial aren’t possible, trust, speed, and payment ease become part of the product itself.
Tackling Friction in High-AOV D2C Payments
The Pant Project was born online – with nearly 70% of its orders paid via cards. While high-value transactions (Rs 2,000 – Rs 8,000+) are a regular occurrence, they bring along their own set of risks:
- Customer hesitation while purchasing from a new brand
- Drop-offs due to payment friction at the final step
- A need for robust fraud prevention and secure checkout
With most shoppers paying by card and many being first-time buyers, The Pant Project needed more than just a gateway – it needed a partner that could turn checkout into a trust-building moment.
Why Razorpay
From day one, The Pant Project trusted Razorpay as its payment partner.
What stood out?
- A platform built to handle scale and high volume
- Competitive pricing for early-stage brands
- Checkout flows designed for speed and security
Card Payments That Convert
Razorpay’s advanced Card Stack features are tailored for growing D2C brands like The Pant Project – eliminating common customer errors, reducing friction, and delivering a seamless, high-conversion checkout experience. It was the right solution at the right time – solving all the checkout challenges.
“These features changed the game for us. They might look small on the surface, but they’ve made a massive difference – our checkout feels smoother, there is a realized GMV uptick with more successful transactions and reduced drop offs; and customers feel instantly more confident buying from us.” – Dhruv Toshniwal, Co-founder & CEO
Security, Built In
Customers spending Rs 8,000+ on a new brand want reassurance. With Razorpay, The Pant Project offers:
- End-to-end encryption for secure transactions
- Faster resolution support in case of disputes
- Familiar and trusted Razorpay branding at checkout
“Knowing Razorpay is behind the checkout gives customers added comfort – especially when they’re ordering for the first time.”
A Seamless Partnership
From onboarding to scaling, the Razorpay experience has been smooth:
- Quick setup and integration
- Responsive customer support
- Dedicated relationship management
“We’ve never had to worry about payments – Razorpay takes care of it all in the background.”
With Razorpay, The Pant Project didn’t just streamline payments – it transformed checkout into a conversion engine. By eliminating customer errors, enabling smarter card flows, and delivering a frictionless experience, Razorpay’s Card Stack became more than a stack – it became a growth lever. For a brand built on precision and trust, the partnership was the perfect fit.
So, what are you waiting for? Get started with Razorpay.
