In a world where every cause has a story waiting to unfold, Impact Guru stands at the forefront of social change. This innovative crowdfunding platform empowers NGOs, social enterprises, startups, and individuals, transforming aspirations into tangible impact. With an impressive mobilization of ₹150 crore across more than 15 countries, Impact Guru is not just a facilitator; it’s a catalyst for societal progress.
For a crowdfunding platform, trust plays a very crucial role. Impact Guru needed a reliable payment partner to enhance donor trust. By integrating with Razorpay’s payment stack, Impact Guru was able to experience 92%+ SR on donations via cards and 72%+ SR on donations via UPI. This kickstarted a long, fruitful partnership that continues to grow deeper with time.
Facing the Dual Challenge: Trust and Efficiency in Donation Processing
In the realm of crowdfunding, where every transaction fuels a cause, Impact Guru encountered hurdles in managing high volumes of donations through cards and UPI. Trust emerged as a growing concern, as donors sought assurance that their payments were secure and that the causes they supported were both genuine and impactful.
For Impact Guru, it was vital to ensure that during critical moments—such as medical emergencies, which account for a high volume of causes—donations were processed swiftly and reliably, without any downtime or delays. Impact Guru also required a way to implement recurring donations and manage missed payments without losing donor engagement.
A Multifaceted Payment Solutions for Donation Success
Razorpay stepped in to revolutionize Impact Guru’s payment processing landscape. Their partnership began with card payments but swiftly evolved to incorporate a plethora of solutions, including UPI Intent, UPI autopay and subscription service on Cards.
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Dynamic Routing for UPI & Cards
To address efficiency issues, Impact Guru opted for dynamic routing for UPI & Card payments, ensuring that donations were processed without delays. This automatically directed transactions through the most reliable terminal, significantly reducing payment failures.
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Intent Flow in UPI
They also implemented a UPI intent flow that allowed donors to make quick payments directly through their preferred UPI apps instead of using their UPI IDs, improving user experience and ensuring higher conversion rates.
- Enabling Autopay on Cards
By introducing subscriptions on cards for monthly donations, Impact Guru made it easier for their donors to contribute regularly. This feature not only facilitated consistent donations but also allowed Impact Guru to impact more lives year-round.
- Robust Support and Integration
With Razorpay’s seamless integration process, Impact Guru required minimal interaction with the tech team, thanks to the comprehensive documentation provided. The support team proved to be responsive and reliable, which was crucial for managing urgent medical emergencies and ensuring that no payments were hindered.
Results and Impact
The collaboration between Impact Guru and Razorpay has significantly improved the crowdfunding platform’s operations. Today majority of Impact Guru’s donations are being processed through Razorpay with the two teams finding multiple synergies to enable Impact Guru’s growth.
With 40% of donations made via cards, they’ve achieved an impressive 92.91% success rate, driven by features like Native OTP, Direct Issuer Integration, and Dynamic Routing, which alone boosted success rates by 1.37% in August.
UPI accounts for 35% of their total donations. With around 65 to 70% of their donor base being domestic, the preference for UPI as a payment method is evident. Razorpay has effectively managed this demand, achieving an impressive 72% success rate for UPI transactions.
The partnership between Impact Guru and Razorpay has proven transformative for the crowdfunding platform, enhancing its operational efficiency and donor trust. As Impact Guru continues to make a meaningful impact in the realm of philanthropy, the reliability of Razorpay remains a crucial pillar in supporting their mission.
