Born from the Bean, Built for Speed
It’s not just a coffee run. At abcoffee, every order is a ritual in motion, quick, familiar, and fuss-free. Nestled inside India’s busiest business parks, abCoffee is where daily caffeine meets daily convenience. With bustling counters, time-strapped customers, and a three-click ordering philosophy, speed isn’t a feature; it’s the foundation.
From launching India’s fastest-growing grab-and-go coffee chain to building a loyal app-first community, abcoffee is rewriting how India consumes its daily brew. But behind every successful brew is an equally smooth checkout. Because when your customers are rushing between meetings, every second counts – and so does every swipe.
That’s where Razorpay steps in, not just as a payments partner, but as an enabler of habits, speed, and growth.
The Checkout Challenge
When you’re built for high frequency and high footfall, a delayed payment experience is more than a hiccup; it’s a deal-breaker.
At abcoffee, over 42–44% of offline transactions happen via their app, and the ordering journey has been engineered to be lightning-fast: from discovery to payment in just three taps.
The stakes? Slower turnaround time, increased cart drops, and missed revenue. In a model built on repetition and retention, every failed payment hurts more than just the current order; it risks losing the next ten. abcoffee needed a partner that could:
- Keep up with their app’s 3-tap, sub-30-second transaction logic
- Support card flows for subscriptions without complicating the journey
- Offer lightning-fast UPI performance with minimal redirects
- Reduce drop-offs while scaling across platforms and devices
The goal: make payments invisible. Frictionless. And fast.
Razorpay: A Solution Brewed to Perfection
abcoffee didn’t want a generic gateway. They needed a product-first payments stack that could think quickly, act quickly, and adapt in real-time. That’s where Razorpay delivered.
Cards First: Subscription-Ready, Smooth, and Saved
For subscription purchases, where customers top up their prepaid coffee cards—cards are king. Razorpay’s card suite ensures:
- TokenHQ powers saved cards for faster repeat purchases
- CVV less payments removes memory test for the customers
- Native OTP eliminates the hop to bank pages for OTP re-directs
- OTP Assist auto-reads & submits OTPs and reduce OTP delays
- Frictionless UI builds trust with high-frequency users
UPI for Everyday Orders
For day-to-day transactions between Rs 100– Rs 250, UPI leads the charge. Razorpay’s payment method optimization auto-picks the best route, choosing the fastest UPI app, fallback option, depending on network, device, and user history. This helps minimizes failed redirects, reduces retries and keeps the coffee queue moving.
International Ready for a Global Audience
With global professionals visiting their business park outlets daily, international cards were a must. Razorpay made accepting them seamless, with swift integration, zero disruptions, and fast settlements.
Together, abcoffee and Razorpay blend expertise to brew more than just coffee – they brew seamless experiences. Our partnership means every tap, swipe, and saved card is optimized for speed and reliability. With intelligent payment routing, ready card flows, and global card support, we ensure that nothing slows down the daily ritual.
Running a high-frequency business like abcoffee? Let Razorpay help you speed up every swipe. Get Started with Razorpay!
