About Housing.com

Founded in 2012 by Rahul Yadav, Housing.com, a Mumbai-based real estate search platform has emerged as a pioneering force in the Indian real estate sector, revolutionizing the way people search for and obtain properties. 

With an intuitive interface and a comprehensive range of services, Housing.com has become a go-to platform for property listings, offering everything real estate-related, from homes and commercial spaces to financial services like home loans and credit lines. However, when faced with a flood of transaction requests, Housing.com was ill-prepared to efficiently handle it all. That’s when they reached out to Razorpay and the rest was history.

The Challenge

Due to Housing.com’s enormous success, its payment servers received numerous transaction requests. This led to Housing.com facing significant challenges with a single payment gateway. The sheer volume of transactions flooded their single payment gateway. This led to frequent downtimes and affected their payments success rates. Apart from that, it also impacted Housing’s end user experience and resulted in missed opportunities to add more repeat and new customers.

The Solution

To address these challenges, Housing.com turned to Razorpay Optimizer, our AI/ML payments router that allowed them to integrate with many more Payment Gateways and manage these gateways with a single switch. 

Leveraging over 600 million data points, Razorpay Optimizer offered Housing.com a dynamic routing system that lets them intelligently route payment requests to multiple gateways. This let Housing have the necessary flexibility to route payments to the PG of their choice, set priorities in payment logic and drastically improve their success rates. They were also able to save a ton of money and time while making this happen.

The Impact
  1. Transaction Success Rate Boost: Through Razorpay Optimizer’s dynamic routing capabilities, Housing.com achieved a remarkable 0.2% increase in transaction success rates within the first month. This translated to substantial savings of 2.6 crore INR in Gross Merchandise Value (GMV), mitigating the impact of previous downtimes and inefficiencies
  2. Reduction in Downtimes: Razorpay Optimizer’s dynamic routing and backup gateway utilization significantly reduced downtimes for Housing.com, enhancing system reliability and ensuring uninterrupted payment processing for users.
  3. Cost Savings and Efficiency: Through intelligent routing and cost optimization, Housing.com saved significant transaction costs. By leveraging gateways with lower fees and favourable structures, they improved overall efficiency in payment operations.
Housing.com rep on Razorpay Optimizer
About Razorpay Optimizer
  1. AIML Routing: Utilizing cutting-edge artificial intelligence and machine learning algorithms, Razorpay Optimizer intelligently routes payment requests based on real-time data and historical trends.
  2. Multiple Payment Gateways: With access to over 100 payment partners, Razorpay Optimizer diversifies payment pathways, reducing redundancy and ensuring reliability.
  3. Intuitive Dashboard: Housing.com gained access to a user-friendly dashboard that provided actionable insights, allowing them to monitor and optimize payment performance effectively.
  4. One-Click Integration: Seamless integration with existing systems and workflows ensured a quick and hassle-free implementation process.

Razorpay Optimizer emerged as a transformative solution for Housing.com’s payment gateway challenges. By leveraging advanced AI/ML capabilities, diversifying payment pathways, and optimizing costs, Optimizer not only improved transaction success rates and reduced downtimes but also delivered substantial cost savings and operational efficiency. 

As Housing.com continues to grow and innovate, Razorpay Optimizer remains a crucial ally in their journey towards seamless and scalable payment processing. If you’re a business owner looking to do the same for your business, get in touch with us. 

Razorpay Optimizer

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