Masaba Gupta’s vision is clear
I’m reimagining your wardrobe – global but fearlessly Indian.
When she founded House of Masaba in 2009, she had no idea that her creative journey would evolve into one of India’s most dynamic and beloved fashion brands. With a distinct design language that combines bold, vibrant prints with unconventional silhouettes, House of Masaba quickly became the go-to brand for young, fashion-forward women in India and across the globe.
The brand’s pieces are more than just clothing; they are a reflection of Masaba’s journey, her mixed heritage, and her bold vision to create a brand that speaks to the global woman, while always staying grounded in her Indian roots.
Masaba herself never envisioned a career in fashion. In fact, she admits that becoming a designer wasn’t her first choice. But life had a different plan for her. Her creative flair, combined with a deep understanding of commerce and market dynamics, propelled her to create a brand that would soon become a household name.
Today, House of Masaba is not just a fashion label, but a symbol of empowerment and creativity. The brand is known for breaking boundaries, whether it’s through collaborations with international names like HBO’s Game of Thrones or by being one of the first designers in India to host digital fashion shows on Instagram. With major collaborations with brands like Maybelline, Samsung, and Levi’s, House of Masaba continues to expand its reach and appeal.
Empowering House of Masaba’s Global Journey, Powered by Razorpay
As House of Masaba takes India’s bold, vibrant fashion to the world, Razorpay has played a pivotal role in ensuring that global customers can shop seamlessly from anywhere. With Razorpay’s International Payments suite, House of Masaba has expanded its reach to 87 countries, bringing their unique, proudly-Indian creations to an even wider audience.
Key Highlights:
- 5% increase in international payment success rates in 2025 compared to the 2024 average, ensuring smoother transactions for global customers.
- Accepted payments from 87 countries, allowing the brand to cater to international customers effortlessly.
With Razorpay’s robust and reliable payment infrastructure, the brand can now offer its customers across the globe an uninterrupted shopping experience, whether they’re purchasing for a special occasion or simply treating themselves to the latest collections.
The Journey Forward
With a strong digital-first approach, House of Masaba continues to redefine the fashion landscape, making waves both in India and globally. As the brand continues to push boundaries, expand its reach, and celebrate India’s spirit through innovative designs, Razorpay remains a trusted partner in their journey.
We’re happy to be supporting the brand as they continue to grow, helping them do what they do best – revolutionizing fashion, one fearless design at a time.
Find out how we’re backing India’s boldest disruptors
