I want to put a health coach in every Indian’s pocket.

– Tushar Vashisht, Co-Founder & CEO, HealthifyMe

It started with just a spreadsheet.

In 2011, after returning to India from a stint at the Prime Minister’s Office, Tushar Vashisht and his co-founder went on a self-imposed experiment: living on ₹100 a day to understand the nutritional challenges of the average Indian. What they found was startling—not just how unhealthy the food habits were, but how little data, guidance, or support existed for everyday people trying to eat right and live better.

So, they built one of India’s first calorie counters.

What began as a simple tracking tool quickly transformed into a powerful digital health platform. Today, HealthifyMe is more than just an app—it’s a movement. Backed by a blend of human expertise and AI intelligence (hello, Ria, India’s first AI nutritionist), it has helped over 40 million users across India and Southeast Asia make smarter food choices, build better habits, and live healthier lives.

From managing diabetes to training for marathons, from remote villages to metro cities, HealthifyMe is on a mission to democratise wellness. Its vision? Bold, clear, and deeply personal: to make good health accessible, affordable, and truly Indian.

Razorpay Ensures Every HealthifyMe Transaction is a Win

For a high-growth, digital-first brand like HealthifyMe, smooth user journeys don’t stop at tracking meals—they extend all the way to making payments. But fragmented checkout experiences and failed transactions were slowing things down.

That’s when Razorpay stepped in.

Razorpay powers HealthifyMe’s payment solutions—making sure every transaction is as smooth and reliable as their fitness plans. No glitches, no drop-offs, just seamless checkouts every time.

Wellness That Clicks, Literally

In a world where attention spans are short and lifestyles are hectic, HealthifyMe has managed to do something remarkable make wellness stick. And as it scales new heights, Razorpay is proud to power the payments behind the purpose. Because when technology fuels intent, when seamless payments meet transformative health journeys, incredible things happen. 

The mission is massive. The vision is bold. And together, HealthifyMe and Razorpay are making it happen—one tap, one transformation at a time.

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Author

The Razorpay Marketing Team is a passionate group of storytellers, strategists, and creators driving the brand’s vision to empower India’s boldest builders. Focused on innovation and authenticity, the team crafts campaigns that spotlight startup inspiration, founder stories, and bold journeys across the nation. From impactful Razorpay cricket ads to digital-first initiatives, they are dedicated to celebrating entrepreneurship and shaping conversations in India’s thriving startup ecosystem. Their mission: to champion ambition, honor hustle, and inspire the next generation of founders.

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