Every counter is a goldmine of untapped potential—did you know 60% of shoppers make impulse purchases when offered the right deal at the right moment? While online platforms have mastered the art of upselling and engaging customers at every step, physical retail spaces are still struggling with fragmented solutions that fail to capitalize on crucial moments. With counters holding immense potential for driving impulse purchases, let’s decode how merchants can transform these opportunities into tangible revenue growth.
The Problem with Current Offline Payment Systems
Razorpay POS is tackling these challenges offline retailers face when it comes to merging payments and promotions:
Fragmented Solutions: Merchants typically rely on two separate setups—one for QR-based payments and another for promotions like paper standees or tablets. This not only clutters the checkout counter but also increases operational inefficiency.
Missed Engagement Opportunities: Existing devices like soundboxes and basic POS systems focus solely on confirming transactions. They miss the golden opportunity to engage customers during wait times with personalized promotions or loyalty offers.
High Costs: Traditional promotional tools, including paper-based standees and expensive tablets, create unnecessary marketing expenses and fail to adapt to real-time promotional needs.
Here’s why Razorpay Growth DQR is set to change the game of offline payments
Razorpay Growth DQR transforms the in-store payment experience by merging QR payments and dynamic promotional displays into a single, sleek device. It turns counters into valuable “digital real estate” where merchants can confirm transactions while driving upsells, loyalty, and customer retention. Here’s how:
Integrated Design: Razorpay Growth DQR combines payment functionality with a high-definition promotional display, offering merchants a streamlined and premium aesthetic.
Real-Time Promotions: A centralized dashboard allows merchants to update offers dynamically across multiple outlets, ensuring customers see the latest deals during pre-payment, payment, and post-payment moments.
Cost Efficiency: By replacing static tools like standees and tablets, Razorpay Growth DQR significantly reduces marketing expenses—up to 60-70%—and eliminates the need for multiple devices.
Increased Sales: Through targeted, dynamic promotions, merchants can boost sales by 20-25%, leveraging impulse purchases and repeat visits.
Why Now?
The demand for digital-first solutions in offline retail has never been higher. Merchants are under pressure to engage customers in real-time and adapt to the rapid pace of consumer expectations. Legacy tools like paper promotions and static devices are no longer sufficient in an ecosystem that thrives on agility and personalization.
Razorpay Growth DQR enters the market at a time when the digital payment landscape is shifting. Merchants no longer just want solutions that process payments—they want tools that drive business growth. With our solution, they can simplify processes, cut costs, and deliver a superior customer experience.
For retailers looking to stay ahead in a competitive landscape, Razorpay Growth DQR offers an all-in-one solution that delivers efficiency, profitability, and a premium customer experience. The future of offline payments is here, and it’s dynamic, personalized, and game-changing.
