Established in 2006, Future Generali has thrived by nurturing relationships built on trust, a core value that defines their journey. A collaborative venture between the Future Group and the Generali Group, they have cemented their presence in the insurance market and currently stand tall among India’s top 10 private general insurance providers. 

With a relentless focus on embracing cutting-edge technology, Future Generali encountered a hurdle in managing multiple payment gateways. The solution to this challenge came in the form of Razorpay Optimizer– India’s First AI-Powered Payments Router.

A payment dilemma for Future Generali: Maximizing of payments success during peak traffic

In an ironic twist, Future Generali faced a formidable challenge as a direct result of its resounding success. The company was experiencing a significant influx of insurance buyers, particularly during the peak hours from 10 AM to 7 PM, which happened to constitute a staggering 90% of their total transactional volumes.

High traffic volume started putting strain on their payment gateway for websites. The absence of an effective payments router for directing transactions to the appropriate gateway was becoming a real issue. As the surges in traffic continued, it led to congestion and, at times, technological hiccups. This not only caused a drop in success rates but also led to an evident rise in operational expenses.

In the face of this situation, it became abundantly clear that Future Generali required a solution that could adeptly manage transactions on multiple payment gateways, and ensure maximum success rates even during peak traffic hours. They found their answer to all woes in Razorpay Optimizer.

Efficiency Meets Technology: Razorpay Optimizer Solution at Future Generali

The introduction of Razorpay Optimizer transformed the ways in which the team at Future Generali approached payments. At its core, Optimizer is about making more intelligent routing decisions when it comes to payments routing. But it doesn’t stop there. Here’s what Future Generali was able to leverage out of our exceptionally powerful payments router:

Dynamic Routing 

Razorpay Optimizer allows merchants to set their own payments logic and route transactions to their preferred payments gateway. This enabled their team to optimize for costs on various methods across PGs and set rules to direct traffic. This feature gave the team the control they needed while keeping a handle on their payments.

Custom rules on payments

Optimizer also empowered Future Generali to create their own set of rules with Razorpay Optimizer’s custom identifiers. It created custom rules, effectively enabling them to route payments to specific gateways based on their meticulously defined business logic.

This flexibility enabled them to route transactions through multiple gateways based on the individual performance of each. This level of customization was instrumental in aligning the payment process with their unique needs.

Effortless integration

Perhaps the most remarkable aspect of this transformation was the seamlessness with which the team was able to onboard on, and use Optimizer. Unlike on other payment routers, their integration on Optimizer didn’t necessitate any coding efforts. All they needed to do was to enable a few flags and start using Optimizer.  

The Ripple Effect: How Razorpay Optimizer Transformed Future Generali

Enhanced Success Rates 

Razorpay Optimizer didn’t just streamline their payments; it catapulted success rates by 2%. Fewer bumps on the road meant happier customers and smoother transactions.

Expanded Payment Horizons

Future Generali embraced a broader spectrum of payment options, virtually erasing customer drop-offs. The result? A remarkable 7% surge in revenue, signalling an enriched bottom line and growth potential.

A superior customer experience for Future Generali

Consistent, successful transactions and adaptable payment options reinforced customers’ trust in Future Generali. The company stood as a beacon of reliability in a complex insurance market.

About Razorpay Optimizer

Razorpay Optimizer is the force behind secure payment futures. If your business works with multiple payment gateways and is looking to maximize payment success rates, mitigate downtime, and reduce costs, Optimizer becomes an indispensable choice for you. Our payment intelligence gathered over the last few years birthed our robust AIML models, giving you a cutting-edge benefit over any other payment router in town.